Head of Trade Marketing (Saudi)

Converge; Riyadh; On-site; SAR 600,000 - 1,000,000; Full time

Job summary

Converge in Riyadh is seeking a Grade Head of Trade Marketing to lead the trade marketing function and drive commercial growth across Saudi Arabia. The role requires developing and executing channel strategies, strengthening shopper engagement, and ensuring effective in-market execution.

The ideal candidate will have 10+ years in FMCG trade marketing, strong leadership, and the ability to partner closely with sales and marketing teams to deliver sustained business growth.

Qualifications

• 10+ years of trade marketing experience within FMCG.
• Strong experience leading trade marketing functions and teams.
• Proven experience developing and executing channel strategies.
• Strong understanding of shopper behaviour, customer needs, and market execution.
• Experience managing trade investments and driving commercial effectiveness.
• Strong ability to partner with sales and marketing teams to deliver business growth.
• Strong leadership, analytical, and stakeholder management skills.

Responsibilities

• Lead the trade marketing function and drive commercial growth across Saudi Arabia.
• Develop and execute trade marketing strategies aligned with brand priorities.
• Strengthen channel performance and in-market execution.
• Collaborate with sales and marketing to translate priorities into initiatives.

Skills

Trade Marketing

Leadership

Channel Strategy

Shopper Insights

Stakeholder Management

Sales Collaboration

Analytical Thinking

Job description

Head of Trade Marketing (Saudi) | Riyadh, Saudi Arabia

What This Role Is About

Our client, a large FMCG organisation, is looking for a Head of Trade Marketing, based in Riyadh, to lead the trade marketing function and drive commercial growth across Saudi Arabia.

This role will be responsible for developing and executing trade marketing strategies, strengthening channel performance, and ensuring effective in-market execution. You will work closely with sales, marketing, and commercial teams to translate brand and business priorities into impactful trade initiatives.

You will also play a key role in driving customer and channel growth, optimising trade investments, and strengthening commercial capabilities across the organisation.

The Client’s Definition of the Ideal Fit

• 10+ years of trade marketing experience within FMCG
• Strong experience leading trade marketing functions and teams
• Proven experience developing and executing channel strategies
• Strong understanding of shopper behaviour, customer needs, and market execution
• Experience managing trade investments and driving commercial effectiveness
• Strong ability to partner with sales and marketing teams to deliver business growth
• Strong leadership, analytical, and stakeholder management skills

In line with government Saudisation initiatives, the client is only considering Saudi Nationals for this role.