Trade Activation Lead - FMCG & Horeca, Regulated Markets

GRG Banking; Saudi Arabia; On-site; SAR 280,000 - 600,000; Full time

Job summary

GRG Banking in Jeddah, Saudi Arabia, is seeking a senior professional to lead consumer and trade activation within a highly regulated market. The role requires navigating regulatory and cultural environments, managing agencies and vendors, and aligning activations with business objectives.

The ideal candidate has extensive experience in FMCG/Horeca channels and a proven track record in compliant, results-driven marketing activation.

Qualifications

• Experience in consumer activation
• Strong understanding of marketing regulations
• Ability to manage multiple stakeholders

Responsibilities

• Navigate the regulatory and cultural environments relevant to the markets.
• Lead consumer and trade activation within a highly regulated and restricted environment.
• Apply understanding of marketing regulations, compliance requirements, and legal restrictions.
• Apply knowledge of FMCG and Horeca channels.
• Align activation efforts with consumer needs and business objectives.
• Manage agencies, event vendors, and third-party partners.

Skills

Consumer activation

Regulatory compliance

Campaign management

Project management

Job description

GRG Banking in Jeddah, Saudi Arabia, is seeking a senior professional to lead consumer and trade activation within a highly regulated market. The role requires navigating regulatory and cultural environments, managing agencies and vendors, and aligning activations with business objectives.

The ideal candidate has extensive experience in FMCG/Horeca channels and a proven track record in compliant, results-driven marketing activation.