We are looking for an experienced and commercially minded Ticket Operations Lead to support the delivery of ticketing operations across a dynamic, high-profile stadium and events environment.
This role is responsible for ensuring the successful setup, launch, management and reconciliation of ticket sales across sporting events, concerts, entertainment and other large-scale events.
Working at the intersection of ticketing, sales, marketing, technology and stadium operations, you will play a key role in delivering a seamless customer experience while supporting revenue generation, operational efficiency and commercial performance.
The successful candidate will bring strong ticketing systems knowledge, hands-on operational experience and the ability to coordinate multiple stakeholders, technology providers and event requirements in a fast-paced environment.
Experience supporting major sporting events, stadiums, arenas, concerts or large-scale entertainment venues would be particularly valuable.
Key Responsibilities
- Coordinate the end-to-end delivery of ticketing operations across stadium events, from initial configuration and on-sale preparation through to event-day delivery and post-event reconciliation.
- Configure, test and monitor ticketing systems, including pricing, inventory, seating plans, ticket allocations, sales windows and access rules.
- Support ticket launches, pre-sales, general sales, season tickets, memberships and other ticketing initiatives.
- Monitor live ticket sales, identify operational issues and coordinate timely resolutions.
- Manage ticket fulfilment processes, including digital ticketing, physical tickets, transfers and collections.
- Ensure ticket inventory is accurately maintained, controlled and reconciled across all sales channels.
- Support the successful delivery of multiple events and ticketing campaigns simultaneously.
- Work closely with commercial, sales and marketing teams to coordinate ticket launches, promotional campaigns and revenue-generating initiatives.
- Support the execution of ticketing sales strategies, including promotional offers, pricing changes, customer segmentation and targeted campaigns.
- Coordinate ticketing information across websites, CRM platforms, marketing channels and customer communications.
- Partner with marketing teams to ensure accurate and timely communication of ticket availability, sales windows, promotions and event information.
- Support the use of customer data, sales reporting and audience insights to improve ticketing performance and customer engagement.
- Identify opportunities to improve ticket sales processes, conversion rates and the overall customer purchasing experience.
- Operate and support ticketing platforms and related technologies used to manage ticket sales, distribution and event operations.
- Work with external ticketing technology providers and internal technology teams to ensure systems are correctly configured, integrated and operating effectively.
- Experience working with ticketing platforms or providers such as WeBook, Ticketmaster, Platinumlist, Fever, or similar solutions would be advantageous.
- Support the integration and effective use of CRM platforms, ideally Salesforce or comparable systems, to improve customer data management, sales coordination and reporting.
- Troubleshoot ticketing system issues, manage escalations and coordinate resolutions with technology partners.
- Participate in system testing, operational readiness reviews and continuous improvement initiatives.
- Maintain accurate ticketing and customer data across relevant systems.
Stadium Access Control & Event-Day Delivery
- Work closely with stadium operations, security and access control teams to ensure ticketing systems and venue entry technology operate effectively.
- Coordinate the testing and configuration of ticket validation, scanning and access control systems ahead of events.
- Support event-day ticketing operations, ensuring systems are monitored and operational issues are resolved promptly.
- Act as a key point of contact for ticketing incidents affecting customer entry, ticket validity, transfers or access permissions.
- Support the investigation and resolution of ticket misuse, duplication, unauthorized transfers and other ticketing irregularities.
- Collaborate with operational stakeholders to deliver a smooth, efficient and positive customer entry experience.
Reporting, Inventory & Operational Improvement
- Prepare and maintain accurate ticket sales, inventory, attendance and reconciliation reports.
- Support reporting on ticket sales performance, revenue, customer demand and event attendance.
- Work with finance, commercial and operations teams to ensure accurate ticketing data and financial reconciliation.
- Develop and maintain operational procedures, checklists, event readiness plans and ticketing documentation.
- Identify opportunities to improve processes, systems, reporting accuracy and operational efficiency.
- Support training and knowledge sharing with internal teams involved in ticketing and event operations.
Experience & Qualifications
- Relevant experience in ticketing sales, ticketing operations, event ticketing or a closely related commercial operations role.
- Proven experience managing or supporting ticketing systems, ticket sales processes and operational delivery.
- Strong understanding of ticket inventory management, ticket configuration, pricing, sales channels and fulfilment.
- Experience working with external ticketing technology providers or software platforms.
- Demonstrated ability to coordinate multiple stakeholders across commercial, operational and technical functions.
- Experience producing ticketing reports, monitoring sales performance and maintaining accurate operational data.
- Strong problem-solving skills and the ability to manage competing priorities in a fast-paced environment.
- Excellent communication, organizational and stakeholder management skills.
- Ability to support event-day operations, including evenings and weekends when required.
- Experience working in large-scale sporting events, stadiums, arenas, concerts, festivals or major entertainment venues.
- Practical experience with ticketing technology providers such as WeBook, Ticketmaster, Platinumlist, Fever or equivalent platforms.
- Experience using CRM systems, particularly Salesforce or similar customer relationship management platforms.
- Understanding of ticketing system integrations with access control, inventory management, customer databases and reporting tools.
- Experience working closely with sales and marketing teams on ticketing campaigns, promotions and customer engagement initiatives.
- Familiarity with ticketing analytics, sales dashboards, revenue reporting and audience segmentation.
- Experience working in a multi-event venue or environment with high ticket sales volumes.