Strategic Social Analytics Lead: Growth & Insights

Gen-Plus-Group; Riyadh; On-site; SAR 180,000 - 240,000; Full time

Job summary

Gen-Plus-Group is seeking a commercially minded Social Data & Analytics Specialist to analyse social media performance and translate data into actionable insights that improve client strategies and campaign effectiveness. The role focuses on audiences, content trends and data-driven decision making.

You will work with Social Media, Creative, Strategy and Account teams to support data-driven planning, benchmarking and reporting across platforms like Instagram, TikTok, LinkedIn & Facebook.

Qualifications

• 3 years' experience in social media analytics, digital marketing analytics or a similar role, ideally within an agency environment.
• Strong knowledge of social media analytics tools such as Sprout Social, Emplifi.
• Strong understanding of social media KPIs, audience insights, campaign measurement and performance optimisation.
• Excellent written and verbal communication skills in English; Arabic would be an advantage.

Responsibilities

• Monitor, analyse and report on social media performance across multiple platforms.
• Develop and maintain performance dashboards, reports and KPI tracking frameworks.
• Analyse audience behaviour, engagement, reach, impressions, follower growth and content performance.
• Translate complex data into clear insights and practical recommendations to improve content strategy and campaign performance.
• Conduct competitor benchmarking, social listening and industry trend analysis.
• Present performance findings and insights to internal stakeholders and clients.

Skills

Analytical thinking

Commercial awareness

Tools

Sprout Social

Emplifi

Job description

Gen-Plus-Group is seeking a commercially minded Social Data & Analytics Specialist to analyse social media performance and translate data into actionable insights that improve client strategies and campaign effectiveness. The role focuses on audiences, content trends and data-driven decision making.

You will work with Social Media, Creative, Strategy and Account teams to support data-driven planning, benchmarking and reporting across platforms like Instagram, TikTok, LinkedIn & Facebook.