Social Media Specialist

Opus; Riyadh; On-site; SAR 60,000 - 90,000; Full time

Job summary

Opus in Riyadh seeks a Social Media Specialist to manage brand presence across digital platforms, create Arabic content, and drive engagement. You will craft posts, coordinate visuals, and respond professionally to audience comments to meet marketing goals.

The role emphasizes writing skills in Arabic, platform management, and analytics proficiency, with a focus on staying current with trends and maintaining brand confidentiality.

Qualifications

• A relevant degree in marketing, media, or public relations, or related practical experience.
• Strong writing skills and content creation in Arabic.
• Knowledge of social media platforms and their management and analytics tools.
• Communication and organizational skills, and the ability to work within a team.
• Creativity and the ability to keep up with updates and handle multiple tasks.
• Preferably proficient in the basics of design or video editing.

Responsibilities

• Prepare a content plan and posting schedule aligned with the organization’s identity and goals.
• Write and edit posts and craft marketing messages.
• Coordinate the design of images and video clips and publish them on the appropriate platforms.
• Manage accounts and monitor comments and messages, responding to them in a professional manner.
• Track engagement and measure content performance using analytics tools.
• Prepare periodic reports that include results and recommendations.
• Monitor trending topics and themes and suggest new ideas.
• Comply with publishing policies and the organization’s identity, and maintain the confidentiality of information.

Skills

Content creation

Arabic writing

Social media platforms

Communication

Teamwork

Creative thinking

Video editing basics

Education

Marketing/Media/PR degree or equivalent

Tools

Hootsuite

Google Analytics

Job description

Job Description: Social Media Specialist

The Social Media Specialist manages the organization’s accounts on digital platforms, creates content suitable for the audience, and enhances the brand’s presence and engagement, in order to achieve communication and marketing objectives.

Duties and Responsibilities:

• Prepare a content plan and posting schedule that aligns with the organization’s identity and goals.
• Write and edit posts and craft marketing messages.
• Coordinate the design of images and video clips and publish them on the appropriate platforms.
• Manage accounts and monitor comments and messages, responding to them in a professional manner.
• Track engagement and measure content performance using analytics tools.
• Prepare periodic reports that include results and recommendations.
• Monitor trending topics and themes and suggest new ideas.
• Comply with publishing policies and the organization’s identity, and maintain the confidentiality of information.

Qualifications and Skills:

• A relevant degree in marketing, media, or public relations, or related practical experience.
• Strong writing skills and content creation in Arabic.
• Knowledge of social media platforms and their management and analytics tools.
• Communication and organizational skills, and the ability to work within a team.
• Creativity and the ability to keep up with updates and handle multiple tasks.
• Preferably proficient in the basics of design or video editing.

Performance Indicators:

• Consistency of posting and adherence to the content plan.
• Level of engagement and audience growth.
• Quality of content and its alignment with the organization’s identity.
• Speed of responding to messages and comments.}