Social Media Marketing Specialist

McDonald's Saudi Arabia Central, Eastern, & Northern Regions; Riyadh; On-site; SAR 167,000 - 234,000; Full time

Job summary

McDonald's Saudi Arabia is seeking a Social Media Specialist to execute strategies, manage content and community engagement for McDonald's and McCafé, and oversee influencer activities across digital channels.

The role focuses on strengthening brand presence, driving audience engagement, and protecting brand reputation through social listening and KPI analysis in both Arabic and English.

Qualifications

• 2-4 years of experience in social media management or related field.
• Experience with leading consumer/retail/QSR environments preferred.
• Proven experience with Instagram, TikTok, X, Snapchat, YouTube.
• Hands-on in community management, influencer marketing, content production, and campaigns.

Responsibilities

• Own and manage day-to-day social media presence for McDonald's and McCafé across platforms.
• Develop and execute social media strategies, calendars, and platform campaigns.
• Lead community management, timely responses, and handling inquiries/complaints.
• Monitor social listening, trends, and cultural moments to identify growth opportunities.
• Manage influencer partnerships and production activities aligned with brand objectives.
• Coordinate with creative, social, media, and agencies to deliver content/campaigns.
• Track performance metrics and provide actionable recommendations for reach/engagement.
• Support crisis management on social media with approved response protocols.

Skills

Social strategy

Community management

Social listening

Content planning

Influencer marketing

Campaign execution

KPI reporting

Crisis communication

Arabic-English

Education

Bachelor's in Marketing or related

Job description

McDonald's Saudi Arabia is owned and operated by Riyadh International Catering Corporation (RICC), which holds the exclusive franchise rights in the central, eastern, and northern regions of the Kingdom of Saudi Arabia. This strategic position allows it to make a significant contribution to the national economy. RICC actively supports local suppliers and invests substantially in the recruitment and training of the local workforce. Since its establishment in 1993, McDonald's Saudi Arabia has been dedicated to providing high-quality products to all its customers while maintaining the highest food safety standards locally and internationally. Furthermore, the menu at McDonald's Saudi Arabia is thoughtfully crafted to promote a balanced lifestyle.

Job Summary

The Social Media Specialist is responsible for executing social media strategies, managing content and community engagement, overseeing influencer activities, and monitoring social media performance for McDonald's and McCafé. The role plays a key part in strengthening brand presence, driving audience engagement, maintaining cultural relevance, and protecting brand reputation across digital channels.

Key Responsibilities

• Own and manage the day-to-day social media presence of McDonald's and McCafé across all active digital platforms.
• Develop and execute social media strategies, content calendars, and platform-specific campaigns aligned with annual marketing and brand objectives.
• Lead community management activities, ensuring timely responses, positive engagement, and effective handling of customer inquiries and complaints.
• Monitor social listening insights, market trends, cultural moments, and competitor activities to identify opportunities for brand engagement and growth.
• Manage influencer partnerships, content creators, and production activities, ensuring alignment with brand objectives and audience relevance.
• Coordinate with creative, social, media, and production agencies to deliver high-quality content and campaigns.
• Track, analyze, and report social media performance metrics, providing actionable recommendations to improve reach, engagement, sentiment, and share of voice.
• Support crisis and issue management activities on social media by monitoring conversations, escalating concerns, and executing approved response protocols.

Experience

• 2-4 years of experience in social media management, digital marketing, communications, or a related field.
• Experience working with leading consumer, retail, QSR, or agency environments.
• Proven experience managing major social media platforms including Instagram, TikTok, X, Snapchat, and YouTube.
• Hands-on experience in community management, influencer marketing, content production, and social media campaign execution.
• Experience managing agencies, vendors, creators, and external partners against defined KPIs, timelines, and budgets.

Technical Skills

• Social Media Strategy Development and Execution.
• Community Management and Audience Engagement.
• Social Listening, Trend Analysis, and Social Analytics.
• Content Planning, Copywriting, and Editorial Management.
• Influencer Marketing and Relationship Management.
• Social Media Performance Reporting and KPI Analysis.
• Agency and Vendor Management.
• Crisis Communication and Social Media Issue Management.
• Strong understanding of social media metrics including reach, engagement, sentiment, share of voice, and conversation volume.
• Excellent Arabic and English content creation and communication skills.

Qualifications

• Bachelor's degree in Marketing, Communications, Media, Public Relations, or a related field.
• Professional certifications such as Meta Blueprint, TikTok Academy, Google Analytics, or equivalent are preferred.
• Saudi National with strong understanding of local culture, consumer behavior, digital trends, and social media landscapes.
• Strong presentation, stakeholder management, communication, and organizational skills.