Social Media Manager

Bayut | dubizzle; Saudi Arabia; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading real estate platform in Saudi Arabia is seeking a Social Media Manager to enhance brand presence and engage audiences. This role involves leading a team, designing comprehensive strategies, and developing high-quality content across various platforms. Ideal candidates will have 5-8 years of experience in social media management, excellent communication and leadership skills, and a strong grasp of social media analytics tools. This position offers a fast-paced work environment with opportunities for development.

Benefits

Comprehensive health insurance

Rewards and recognition

Learning and development opportunities

Qualifications

• 5-8 years experience in social media management and strategy development.
• Proven leadership skills managing a team.
• Strong knowledge of social media analytics tools.

Responsibilities

• Design and implement comprehensive social media strategies.
• Manage team to produce engaging high-quality content.
• Track and analyze social media metrics for optimization.

Skills

Leadership

Creativity

Analytical skills

Communication skills

Social media strategy

Education

Bachelor’s degree in Marketing, Communications, Media Studies

Certifications in social media or digital marketing

Tools

Google Analytics

Hootsuite

Adobe Creative Suite

Buffer

Job description

Overview

Bayut is the number one property portal in the Kingdom, connecting millions of users across the country. We are committed to delivering the best online search experience. As part of Dubizzle Group, Bayut sits alongside strong classifieds brands in the market. With a collective strength of 10 brands, we have more than 200 million monthly users who trust in our platform.

As the Social Media Manager, you will lead and oversee our social media strategy to enhance brand presence, engage audiences, and drive business goals. You will manage a team to ensure content aligns with marketing objectives while optimizing performance and staying ahead of industry trends.

Responsibilities

• Design and implement comprehensive social media strategies aligned with business and marketing objectives.
• Develop engaging, high-quality content for platforms like X, Instagram, Snapchat, TikTok, LinkedIn, and more.
• Ensure content aligns with brand identity, tone of voice, and local cultural preferences in KSA.
• Plan and maintain a content calendar, ensuring consistent and engaging posts.
• Monitor interactions, respond to comments and messages professionally, and foster an active online community.
• Track, analyze, and report on social media metrics, providing insights and recommendations for optimization.
• Stay updated on social media trends, tools, and best practices to enhance brand presence.
• Work with marketing, PR, and design teams to ensure consistent brand messaging and execution.
• Lead, mentor, and manage a team of Content Writers, Creators, and Social Media Specialists, providing guidance, performance feedback, and professional development opportunities.
• Foster a collaborative and innovative team culture to drive creativity and excellence in social media execution.

Qualifications

• Bachelor’s degree in Marketing, Communications, Media Studies, or a related field (Master’s degree is a plus).
• Preferred certifications in social media or digital marketing (e.g., Google Digital Marketing, HubSpot Social Media Certification).
• Minimum 5-8 years in social media management, strategy development, or a related field; 1-2 years of experience managing a team; track record of growing social media accounts for brands.
• Data-driven strategy development and multi-platform campaign management.
• Deep understanding of various social media platforms, algorithms, and best practices.
• Strong knowledge of social media analytics tools such as Google Analytics, Hootsuite, Buffer, or Sprout Social.
• Familiarity with paid social media advertising, campaign optimization, and A/B testing.
• Understanding of SEO principles and their application in social media content.
• Knowledge of content marketing principles and digital media trends.
• Leadership, creativity, and analytical skills.
• Ability to create and implement social media strategies that align with business goals; strong creativity to produce engaging, platform-specific content.
• Excellent verbal and written communication skills, maintaining a consistent brand voice.
• Proficient in analyzing data and using insights to drive improvements; excellent organizational and multitasking skills to manage multiple campaigns and deadlines.
• Proficient in social media management tools, graphic design software (e.g., Canva, Adobe Creative Suite), and video editing tools.
• Ability to thrive in a fast-paced environment and stay ahead of social media trends; strong team-oriented mindset to collaborate across departments.
• Focused on delivering high-quality, error-free content and campaigns; self-starter with a passion for staying ahead of trends and technologies.
• Ability to handle feedback constructively and maintain a positive attitude; capable of mentoring junior team members and fostering collaboration and innovation.
• Self-motivated with a strong drive for continuous learning and improvement; committed to values of simplicity, quality, and efficiency.

Diversity & Inclusion

Bayut is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Notes

We offer a fast-paced work environment with comprehensive health insurance, rewards and recognition, and opportunities for learning & development. This description reflects the current requirements but may be updated as the role evolves.