Social Media Lead

تابي; Riyadh; Presencial; SAR 279.000 - 346.000; Tempo integral

Benefícios oferecidos por esta vaga

ESOP

Medical & Social Insurance

Flexi Perks

AI Subscription Allowance

Resumo da vaga

Tabby is seeking a Saudi national to lead its public‑facing social media voice in Arabic and English, covering Saudi Arabia and the UAE. You will own the tone, content calendar, and community around our fintech brand, responding to customers on X, Instagram, Facebook and review platforms.

You will work with Operations, Marketing and Legal to manage public interactions, incidents and reviews, and you will report on performance with actionable recommendations for improvements.

Qualificações

• Saudi national based in Riyadh with local market knowledge.
• Native Arabic with strong writing ability; English for day‑to‑day use.
• 4+ years in social media, community or content for a consumer brand with high public volume.
• Portfolio of posts and replies written and published by you.
• Fluency in the local conversation, memes, references and events.
• Experience handling waves of public complaints as the company voice.
• Fintech or financial services background is a plus.
• Bachelor’s degree in Communications, Marketing or related field.

Responsabilidades

• Tone of voice and standard for public replies in Arabic and English.
• Proactive content: FAQs, explainers, announcements, how‑to material.
• Develop a public support community and publish content for customers.
• Maintain public ratings presence across app stores and reviews.
• Manage incidents and public flare‑ups with Marketing, Legal and Compliance.
• Report on public support delivery with actionable recommendations.
• Channel customer feedback into CX and Product.

Conhecimentos

Native Arabic

English proficiency

Social media management

Crisis management

Content strategy

Public writing

Team leadership

Cultural awareness

Formação

Bachelor's degree in Communications or Marketing

Ferramentas

Sprinklr

Lucidya

Sprout Social

Meta Business Suite

Descrição da vaga

Social Media Lead

Application Deadline: 31 December 2026

Department: CX Social Media Support

Employment Type: Full Time

Location: KSA

Reporting To: Arthur Zhuravsky

Compensation: SR25,000 - SR31,000 / month

Description

Tabby answers its customers in public every day, on X, Instagram, Facebook, app stores and review platforms. This role owns our support presence on those channels: the pages customers come to with a problem, and what they find when they get there.

Marketing owns Tabby’s brand accounts and brand image, and has its own social media people. Your remit is how Tabby serves customers in public.

Our Social Media support team in KSA is around 16 people. Operations managers and team leaders run it day to day, including the queue, the shifts and agent performance. Your side of it is the voice we use, the content we publish, the community we build around our customers, and how support handles a public flare-up.

Saudi Arabia is your main market. You will also cover the UAE as a second market.

We want a Saudi national with first‑hand knowledge of the local conversation: the platforms, the humour, the references, and what makes a brand credible here.

Key Responsibilities

• Tone of voice and the standard for public replies, in Arabic and English. You write the standard, keep it current, and check that what customers see matches it.


• Proactive content: FAQs, explainers, announcements and how‑to material covering payments, limits, disputes and how to reach us. Recurring problems get a public answer.


• A support community: a place where Tabby posts first and customers come to ask their questions.


• How we show up in public ratings and reviews: app stores, Trustpilot, review platforms, sentiment and share of voice on service topics. You track it, decide how we respond, and organise the team to deliver those responses.


• The support side of incidents and public flare‑ups: what our channels say, when, and in what words, agreed with Marketing, Legal and Compliance.


• Reporting on how Tabby support is delivered in public, with recommendations the business can act on.


• Passing what customers say in public into Customer Experience and Product.

• Quality of public replies. You set the standard, the Quality team measures against it, and team leaders drive it with their agents. Scoring and appraisals stay with the operations line.


• Agent skill on tone and public writing. You build the material and run the sessions.


• The content calendar with Marketing. You are the Customer Experience counterpart and keep support and campaigns aligned.

Skills, Knowledge and Expertise

• Saudi national, based in Riyadh.


• Native Arabic with strong writing ability. English good enough for day‑to‑day work with an English‑speaking leadership team.


• 4+ years in social media, community or content for a consumer brand with high public volume.


• A portfolio of posts and replies you wrote and published yourself. We will ask you to walk us through it.


• Fluency in the local conversation: platforms, memes, references and the events people are reacting to.


• Cultural and political awareness, with the judgement to keep Tabby out of trouble when a public topic turns sensitive.


• Experience handling a wave of public complaints as the person answering for the company.


• Social listening and performance reporting with Sprinklr, Lucidya, Sprout Social, Meta Business Suite or equivalent.


• The ability to set a standard and get people who do not report to you to follow it.

• Fintech or financial services background. You should pick up BNPL and credit cards without product training.


• Experience building a support community or forum.


• Experience working alongside a customer support operation.


• Experience across both the Saudi and UAE markets.


• Bachelor's degree in Communications, Marketing or a related field.

Benefits

• A working environment where the quality of your work shapes your career trajectory.


• Employee Stock Options Program (ESOP).


• Medical & Social Insurance.


• Flexi Perks: Monetary benefit for health, well‑being, or professional development.


• AI Subscription Allowance of up to 250$