Social Media Lead KSA

Tabby Inc; Riyadh; On-site; SAR 279,000 - 346,000; Full time

Benefits offered by this job

ESOP

Medical & Social Insurance

Flexi Perks: Health/Well-being/Dev

AI Subscription Allowance up to 250$

Job summary

Tabby is seeking a Social Media Lead to own public customer interactions across X, Instagram, Facebook, app stores and review sites. Lead the voice in Arabic and English, publish proactive content, and build a community that supports and informs customers while protecting the brand.

You will coordinate with Marketing, Legal and Compliance on public incidents. The role covers Saudi Arabia with UAE scope, ensuring credible brand presence in a fast-paced fintech environment.

Qualifications

• Native Arabic with strong writing ability in Arabic and English; day-to-day English with leadership.
• 4+ years in social media, community or content for a consumer brand with high public volume.
• Portfolio of posts and replies you wrote and published yourself.

Responsibilities

• Define tone of voice and public reply standards in Arabic and English.
• Develop proactive content: FAQs, explainers, announcements for payments, limits, disputes; public responses for recurring problems.
• Create and nurture a public community where Tabby posts first and customers engage.

Skills

Arabic (Native)

English (Business)

Social media experience

Public writing

Crisis/incident handling

Tone of voice

Community building

Public relations awareness

Education

Bachelor's degree in Communications/Marketing

Tools

Sprinklr

Lucidya

Sprout Social

Meta Business Suite

Job description

Social Media Lead

Application Deadline: 31 December 2026

Department: CX Social Media Support

Employment Type: Full Time

Location: KSA

Reporting To: Arthur Zhuravsky

Compensation: SR25,000 - SR31,000 / month

Description

Tabby answers its customers in public every day, on X, Instagram, Facebook, app stores and review platforms. This role owns our support presence on those channels: the pages customers come to with a problem, and what they find when they get there.

Marketing owns Tabby’s brand accounts and brand image, and has its own social media people. Your remit is how Tabby serves customers in public.

Our Social Media support team in KSA is around 16 people. Operations managers and team leaders run it day to day, including the queue, the shifts and agent performance. Your side of it is the voice we use, the content we publish, the community we build around our customers, and how support handles a public flare-up.

Saudi Arabia is your main market. You will also cover the UAE as a second market.

We want a Saudi national with first‑hand knowledge of the local conversation: the platforms, the humour, the references, and what makes a brand credible here.

Key Responsibilities

• Tone of voice and the standard for public replies, in Arabic and English. You write the standard, keep it current, and check that what customers see matches it.


• Proactive content: FAQs, explainers, announcements and how‑to material covering payments, limits, disputes and how to reach us. Recurring problems get a public answer.


• A support community: a place where Tabby posts first and customers come to ask their questions.


• How we show up in public ratings and reviews: app stores, Trustpilot, review platforms, sentiment and share of voice on service topics. You track it, decide how we respond, and organise the team to deliver those responses.


• The support side of incidents and public flare‑ups: what our channels say, when, and in what words, agreed with Marketing, Legal and Compliance.


• Reporting on how Tabby support is delivered in public, with recommendations the business can act on.


• Passing what customers say in public into Customer Experience and Product.

• Quality of public replies. You set the standard, the Quality team measures against it, and team leaders drive it with their agents. Scoring and appraisals stay with the operations line.


• Agent skill on tone and public writing. You build the material and run the sessions.


• The content calendar with Marketing. You are the Customer Experience counterpart and keep support and campaigns aligned.

Skills, Knowledge and Expertise

• Saudi national, based in Riyadh.


• Native Arabic with strong writing ability. English good enough for day‑to‑day work with an English‑speaking leadership team.


• 4+ years in social media, community or content for a consumer brand with high public volume.


• A portfolio of posts and replies you wrote and published yourself. We will ask you to walk us through it.


• Fluency in the local conversation: platforms, memes, references and the events people are reacting to.


• Cultural and political awareness, with the judgement to keep Tabby out of trouble when a public topic turns sensitive.


• Experience handling a wave of public complaints as the person answering for the company.


• Social listening and performance reporting with Sprinklr, Lucidya, Sprout Social, Meta Business Suite or equivalent.


• The ability to set a standard and get people who do not report to you to follow it.

• Fintech or financial services background. You should pick up BNPL and credit cards without product training.


• Experience building a support community or forum.


• Experience working alongside a customer support operation.


• Experience across both the Saudi and UAE markets.


• Bachelor's degree in Communications, Marketing or a related field.

Benefits

• A working environment where the quality of your work shapes your career trajectory.


• Employee Stock Options Program (ESOP).


• Medical & Social Insurance.


• Flexi Perks: Monetary benefit for health, well‑being, or professional development.


• AI Subscription Allowance of up to 250$