Senior Specialist, Communication & Marketing

Ashraq Development Company; Al Khobar; On-site; SAR 120,000 - 210,000; Full time

Job summary

Ashraq Development Company in Saudi Arabia is seeking a Marketing and Communications professional to lead branding initiatives, shape messaging, and coordinate corporate communications.

You will develop branding guidelines, manage campaigns across digital, print, and events, conduct market research, and collaborate with internal stakeholders to support business goals. Ideal candidates have 3–5 years in marketing and communications.

Qualifications

• Bachelor’s degree in public relations, marketing, or related field.

Responsibilities

• Assist in developing and implementing branding strategies to enhance brand awareness.
• Conduct corporate communications activities to ensure brand messaging consistency.
• Coordinate branding guidelines, visual identity, and assets across channels.
• Collaborate with stakeholders to align branding with organizational goals.
• Monitor brand performance and conduct audits to identify improvements.
• Support development and execution of business marketing campaigns.
• Conduct market research to understand customer needs and trends.
• Assist in managing marketing campaigns across digital, print, and events.
• Support crisis communication efforts and mitigate reputational risks.

Education

Bachelor’s degree in public relations, marketing, or any other related field

Job description

Key Responsibilities:

• Assist in developing and implementing branding strategies to enhance brand awareness, perception, and loyalty among target audiences.
• Conduct corporate communication activities such as media relations, public relations, and internal communications to ensure consistency with brand messaging.
• Coordinate the development and implementation of branding guidelines, visual identity, and brand assets to maintain consistency across all channels and touchpoints.
• Collaborate with internal stakeholders to align branding and communication efforts with organizational goals and objectives.
• Monitor brand performance and reputation, conducting brand audits and perception studies to assess effectiveness and identify areas for improvement.
• Support the development and implementation of business marketing strategies and campaigns to promote products, services, and brand awareness.
• Conduct market research and analysis to understand customer needs, preferences, and trends, informing marketing strategies and initiatives.
• Assist in managing marketing campaigns across various channels, including digital, print, and events, ensuring consistency and effectiveness of messaging.
• Support in crisis communication efforts, developing and implementing communication plans to manage and mitigate reputational risks.

Qualifications & Requirements:

• Bachelor’s degree in public relations, marketing, or any other related field
• 3–5 years of relevant experience in Marketing and communication.