Senior Marketing Technology & AI Leader

Visa; Riyadh Region; On-site; SAR 300,000 - 460,000; Full time

Job summary

Visa Marketing Services is seeking a Senior Marketing Manager to partner with issuer clients across Saudi Arabia, shaping multi-channel campaigns with an emphasis on AI-powered optimization and data-driven decision making.

You will lead digital marketing programs, collaborate with banks and fintechs, and drive cardholder acquisition, activation, and loyalty in a fast-growing market aligned with Vision 2030.

Qualifications

• Arabic language proficiency (written and spoken).
• 8+ years of experience in digital marketing, martech platforms, campaign delivery, and analytics.
• Experience with AI/ML applications in marketing, including hands-on use of generative AI tools, predictive analytics, or marketing automation with AI capabilities.
• Excellent understanding of digital marketing channels including mobile, paid media, social, and programmatic advertising.
• Strong analytical skills with experience in campaign measurement, attribution, and data-driven decision making.
• Exceptional communication and presentation skills, with ability to influence senior stakeholders and client executives.
• Experience working in a B2B or B2B2C marketing capacity, preferably supporting client marketing programs.

Responsibilities

• Serve as a strategic marketing technology advisor to issuer clients, understanding their business objectives and translating them into effective campaign strategies.
• Partner with banks and financial institutions to design end-to-end marketing programs that drive card acquisition, portfolio activation, spend stimulation, and cardholder retention.
• Collaborate with issuer marketing teams to implement best-in-class campaigns leveraging Visa's platforms, sponsorship assets, tools, and data assets.
• Present marketing technology solutions, campaign performance insights, and strategic recommendations to senior client stakeholders.
• Build strong relationships with issuer partners, acting as a trusted advisor on marketing innovation and digital transformation.
• Lead the design and execution of multi-channel digital marketing campaigns across paid media, social channels, and programmatic advertising.
• Develop audience segmentation strategies, personalization frameworks, and customer journey mapping to maximize campaign effectiveness.
• Oversee campaign analytics, reporting dashboards, and performance measurement frameworks to deliver actionable insights.
• Stay current with digital marketing trends, emerging channels, and platform updates to maintain competitive advantage.
• Leverage AI and ML to transform marketing effectiveness across workflow automation, campaign optimization, and data analysis.

Skills

Digital marketing

Martech platforms

Campaign delivery

Analytics

AI in marketing

Campaign measurement

Attribution

Stakeholder management

Job description

Visa Marketing Services is seeking a Senior Marketing Manager to partner with issuer clients across Saudi Arabia, shaping multi-channel campaigns with an emphasis on AI-powered optimization and data-driven decision making.

You will lead digital marketing programs, collaborate with banks and fintechs, and drive cardholder acquisition, activation, and loyalty in a fast-growing market aligned with Vision 2030.