Senior Marketing Services Manager at Visa

Visa; Riyadh; On-site; SAR 300,000 - 600,000; Full time

Job summary

Visa is seeking a Senior Marketing Manager to guide multi-channel digital campaigns and AI-powered marketing initiatives across Saudi issuer partners. You will lead strategy, analytics, and client engagement to drive cardholder acquisition, activation, and loyalty.

The role requires 8+ years in digital marketing, strong analytics, and experience with martech platforms; fluency in Arabic is preferred. You will shape campaigns in line with Vision 2030 and collaborate with local stakeholders in a

Qualifications

• Arabic language proficiency (written and spoken)
• 8+ years of experience in digital marketing, martech platforms, campaign delivery, and analytics
• Hands-on experience with AI/ML applications in marketing, including generative AI tools
• Strong understanding of digital marketing channels: mobile, paid media, social, programmatic
• Excellent analytical skills with data-driven decision making and attribution
• Exceptional communication and presentation skills with ability to influence senior stakeholders
• Experience in a B2B or B2B2C marketing capacity preferred

Responsibilities

• Design and execute multi-channel digital marketing campaigns across paid media, social, and programmatic channels
• Develop audience segmentation, personalization frameworks, and customer journey mapping
• Oversee campaign analytics, dashboards, and performance measurement frameworks
• Stay current with digital marketing trends and platform updates
• Leverage AI for campaign optimization, efficiency, and data-driven insights
• Champion responsible AI practices and data privacy regulations
• Educate and upskill internal teams and issuer clients on AI capabilities

Skills

Digital marketing

Martech platforms

Campaign delivery

Analytics

AI/ML in marketing

Generative AI tools

Stakeholder communication

B2B/B2B2C marketing

Job description

About Us Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid. At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Visa Marketing Services is the strategic marketing arm of Visa that partners with issuing financial institutions, fintechs, and co-brand partners to drive cardholder engagement, acquisition, and loyalty. We combine Visa's global expertise, proprietary data insights, and cutting-edge marketing technology to help our issuer clients build winning campaigns that deliver measurable business outcomes.

As part of Visa Marketing Services, you will work directly with issuers across the Kingdom of Saudi Arabia (KSA) to design and execute marketing strategies that grow their card portfolios, increase spend and deepen customer relationships. We are seeking an experienced Senior Marketing Manager to be a strategic partner to our internal teams and issuer clients across Saudi Arabia. This is a unique opportunity for a builder who understands marketing systems, has deep expertise in digital marketing, and is passionate about empowering teams with AI and automation tools.

Your core mission will be to leverage Visa Marketing Services programs and the Visa platform to design, guide, and help build winning marketing strategies and campaigns for our issuer partners. You will revolutionize how our marketing team engages with banks, fintechs, and financial institution clients to drive cardholder acquisition, activation, and loyalty.

Key Responsibilities

Issuer Partnership & Client Engagement

• Serve as a strategic marketing technology advisor to issuer clients, understanding their business objectives and translating them into effective campaign strategies
• Partner with banks and financial institutions to design end-to-end marketing programs that drive card acquisition, portfolio activation, spend stimulation, and cardholder retention
• Collaborate with issuer marketing teams to implement best-in-class campaigns leveraging Visa's platforms, sponsorship assets, tools, and data assets
• Present marketing technology solutions, campaign performance insights, and strategic recommendations to senior client stakeholders
• Build strong relationships with issuer partners, acting as a trusted advisor on marketing innovation and digital transformation

Digital Marketing & Martech Leadership

• Lead the design and execution of multi-channel digital marketing campaigns across, paid media, social channels, and programmatic advertising
• Develop audience segmentation strategies, personalization frameworks, and customer journey mapping to maximize campaign effectiveness
• Oversee campaign analytics, reporting dashboards, and performance measurement frameworks to deliver actionable insights to internal teams and issuer clients
• Stay current with digital marketing trends, emerging channels, and platform updates to maintain competitive advantage

AI & Marketing Innovation

• Leverage Artificial Intelligence and Machine Learning to transform marketing effectiveness across the following areas: Generative AI for Work Efficiency: Leverage large language models (LLMs) and generative AI tools to streamline day-to-day workflows, accelerate research and analysis, automate repetitive tasks, summarize complex information, draft internal communications, and enhance overall productivity across marketing operations
• AI-Powered Campaign Optimization: Leverage AI for intelligent bidding strategies, dynamic creative optimization (DCO), send-time optimization, and real-time budget allocation across channels
• AI-Driven Data Analysis & Insights: Use AI tools to automate reporting, uncover patterns in campaign performance, and generate strategic recommendations at speed
• Champion responsible AI practices, ensuring compliance with data privacy regulations and ethical AI governance standards
• Educate and upskill internal teams and issuer clients on AI capabilities and practical applications in marketing

KSA Market Expertise

• Demonstrate deep understanding of the Saudi Arabian market, including consumer behavior, digital adoption trends, and the evolving payments landscape aligned with Saudi Vision 2030
• Navigate the KSA regulatory environment, including awareness of SAMA (Saudi Central Bank) guidelines relevant to financial services marketing
• Understand the unique characteristics of the KSA market, including high smartphone penetration, a young tech-savvy population, and rapidly growing e-commerce and digital payments adoption
• Develop culturally relevant campaigns that resonate with Saudi consumers while aligning with local customs, values, and communication preferences
• Build relationships with local stakeholders, agencies, and partners to enhance Visa's marketing services footprint in the Kingdom

Why Join Us This role offers a unique opportunity to sit at the intersection of marketing, technology, and AI innovation within one of the world's most dynamic digital markets. Saudi Arabia's rapid digital transformation, driven by Vision 2030, creates an exciting environment where you can shape the future of marketing for leading financial institutions. You will have access to Visa's world-class resources, data assets, and global expertise while making a tangible impact on the Kingdom's payments ecosystem.

Qualifications Required:

• Arabic language proficiency (written and spoken)
• 8+ years of experience in digital marketing, martech platforms, campaign delivery, and analytics
• Demonstrated experience with AI/ML applications in marketing, including hands‑on use of generative AI tools, predictive analytics, or marketing automation with AI capabilities
• Excellent understanding of digital marketing channels including mobile, paid media, social, and programmatic advertising
• Strong analytical skills with experience in campaign measurement, attribution, and data-driven decision making
• Exceptional communication and presentation skills, with ability to influence senior stakeholders and client executives
• Experience working in a B2B or B2B2C marketing capacity, preferably supporting client marketing programs

Preferred:

• Experience in the financial services, banking, or payments industry
• Knowledge of the KSA market, GCC region, or Middle East marketing landscape
• Familiarity with Visa platforms, products, and marketing services
• Experience leading marketing technology implementations or digital transformation initiatives

Visa is an EEO Employer Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.