Senior Marketing Manager

WAFY; Riyadh; On-site; SAR 300,000 - 520,000; Full time

Job summary

WAFY is seeking an experienced Senior Marketing Manager to lead our consumer marketing strategy and strengthen our brand presence across Saudi Arabia. This is a key leadership role combining brand building, performance marketing, content, and consumer acquisition to drive measurable growth.

In this role you will shape brand positioning, own acquisition across paid and organic channels, and guide campaigns around major Saudi occasions.

Qualifications

• 7+ years of progressive marketing experience with leadership.
• Deep knowledge of the Saudi consumer market and digital platforms.
• Hands-on experience with ROAS, CAC, attribution and growth optimization.
• Proven track record building or growing a consumer brand.
• Strong content, social media, and integrated campaigns expertise.
• Fluent in Arabic and English.

Responsibilities

• Lead and evolve WAFY’s brand positioning across touchpoints.
• Develop and execute consumer acquisition strategies across paid and organic channels.
• Lead integrated campaigns around Saudi occasions and events.
• Own performance marketing with CAC, ROAS, and LTV focus.
• Drive content and social strategy across Instagram, TikTok, Snapchat, X.
• Build and manage partnerships with creators and influencers.
• Oversee creative production; align marketing output with brand and commercial goals.
• Manage budgets, attribution, reporting, and campaign optimization.
• Lead marketing team and coordinate external agencies.
• Incorporate Saudi consumer perspective into product decisions.

Skills

Brand strategy

Leadership

Performance marketing

Content marketing

Social media

Influencer marketing

Arabic (Fluent)

English (Fluent)

Tools

Google Ads

Facebook/Meta Ads

TikTok Ads

Analytics (GA4)

Job description

WAFY is looking for an experienced Senior Marketing Manager to lead our consumer marketing strategy and strengthen our brand presence across Saudi Arabia.

This is a key leadership role for a commercially minded marketer who knows how to combine brand building, performance marketing, content, and consumer acquisitionto drive measurable growth.

What you’ll be responsible for:

• Lead and evolve WAFY’s brand positioning, identity, and consumer communication across all touchpoints.
• Develop and execute consumer acquisition strategies across paid and organic channels.
• Lead integrated and seasonal campaigns around key Saudi occasions, entertainment seasons, and major events.
• Own performance marketing across paid social, search, and app acquisition, with a strong focus on CAC, ROAS, and LTV.
• Drive the content and social media strategy across Instagram, TikTok, Snapchat, X, and other relevant platforms.
• Build and manage partnerships with creators and influencers to grow authentic consumer reach.
• Oversee creative production and ensure marketing output supports both brand and commercial objectives.
• Manage marketing budgets, attribution, reporting, and continuous campaign optimisation.
• Lead and develop the marketing team while managing external creative, media, performance, and PR agencies.
• Bring the Saudi consumer perspective into broader business and product decisions.

What we’re looking for:

• 7+ years of progressive marketing experience, including strong leadership experience.
• Deep understanding of the Saudi consumer market, digital platforms, cultural moments, and consumer behaviour.
• Strong hands-on knowledge of performance marketing, ROAS, CAC, attribution, and growth optimisation.
• Proven experience building or significantly growing a consumer-facing brand.
• Strong experience across content, social media, and integrated campaigns.
• Fluent Arabic and English.

Highly preferred:

Experience within entertainment, tourism, marketplaces, e-commerce, or consumer digital platforms, along with exposure to influencer marketing and mobile/app acquisition.

If you’re a strategic marketer who understands the Saudi consumer and knows how to turn strong brands and creative campaigns into measurable business growth, we’d love to hear from you.