Senior Marketing Executive

Informa Group Plc.; Riyadh; On-site; SAR 90,000 - 130,000; Full time

Job summary

Informa Group Plc. in Riyadh is seeking a Senior Marketing Executive to drive multi-channel marketing for CPHI Middle East and BIO Middle East, increasing attendance and exhibitor ROI.

You will own end-to-end campaigns, lead data segmentation, manage budgets, and collaborate with health authorities, trade press, and onsite teams to deliver a standout brand experience while reporting weekly KPIs.

Qualifications

• 3+ years in B2B event marketing.
• Experience in Pharmaceutical, Biotech, or Healthcare sectors is a significant advantage.
• Bachelor's degree in Marketing, Business, or related field.

Responsibilities

• Lead end-to-end marketing cycle for two events (awareness, interest, conversion, retention).
• Develop data-segmentation strategy targeting niches like API manufacturers, biotech startups, regulators, and big pharma.
• Own marketing budget and ROI across paid, earned, and owned channels.
• Drive high-quality MQLs through inbound marketing and targeted LinkedIn campaigns.
• Oversee content creation (whitepapers, webinars, industry reports) to position events as thought-leadership hubs.
• Manage automated email journeys (Eloqua) to nurture prospects through registration funnel.
• Act as liaison for local health authorities and trade associations; negotiate barter agreements with trade press.
• Collaborate with operations to ensure a seamless on-site brand experience and provide KPI reports.

Skills

Strategic marketing

Campaign management

Data analysis

English proficiency

Education

Bachelor's degree in Marketing or related field

Tools

LinkedIn Campaign Manager

Google Analytics GA4

Eloqua

Job description

As the Senior Marketing Executive you will be the strategic engine behind two of the region s most influential life science and pharmaceutical events Your mission is to develop and execute multi-channel marketing strategies that drive high-value attendance increase exhibitor ROI and solidify CPHI Middle East and BIO Middle East as the must-attend fixtures in the regional pharma calendar

Key Responsibilities and Deliverables

1. Strategic Planning amp Execution Campaign Lifecycle

   Lead the end-to-end marketing cycle Awareness Interest Conversion Retention for both events

   Segmentation Develop a sophisticated data-segmentation strategy to target specific niches API manufacturers biotech startups government regulators and big pharma C-suite

   Budget Management Full ownership of the marketing budget ensuring optimal ROI across paid earned and owned channels

2. Digital amp Content Marketing Lead Gen

   Drive high-quality MQLs Marketing Qualified Leads for the sales team through inbound marketing and targeted LinkedIn campaigns

   Content Authority Oversee the creation of whitepapers webinars and industry reports that position the events as thought-leadership hubs

   Automation Manage the deployment of automated email journeys Eloqua to nurture prospects through the registration funnel

3. Strategic Partnerships Stakeholder Relations

   Act as the primary marketing liaison for local health authorities and trade associations

   Media Management Negotiate barter agreements and manage relationships with key regional and international trade press

4. On-site Experience amp Analysis Experience Design

   Collaborate with the operations team to ensure the brand experience is seamless on the show floor

   Data Reporting Provide weekly KPI reports on registration pacing and exhibitors MQLs

Experience: 3+ years in B2B event marketing. Experience in Pharmaceutical, Biotech, or Healthcare sectors is a significant advantage. Marketing Tech Stack: Mastery of Marketing Automation tools Digital Proficiency: Hands-on experience with SEO/SEM, LinkedIn Campaign Manager, and Google Analytics (GA4). Language: English is essential, Arabic is a plus Education: Bachelor s degree in Marketing, Business, or a related field.