Strategic Marketing Lead for Pharma Events & ROI

Informa Group Plc.; Riyadh; On-site; SAR 90,000 - 130,000; Full time

Job summary

Informa Group Plc. in Riyadh is seeking a Senior Marketing Executive to drive multi-channel marketing for CPHI Middle East and BIO Middle East, increasing attendance and exhibitor ROI.

You will own end-to-end campaigns, lead data segmentation, manage budgets, and collaborate with health authorities, trade press, and onsite teams to deliver a standout brand experience while reporting weekly KPIs.

Qualifications

• 3+ years in B2B event marketing.
• Experience in Pharmaceutical, Biotech, or Healthcare sectors is a significant advantage.
• Bachelor's degree in Marketing, Business, or related field.

Responsibilities

• Lead end-to-end marketing cycle for two events (awareness, interest, conversion, retention).
• Develop data-segmentation strategy targeting niches like API manufacturers, biotech startups, regulators, and big pharma.
• Own marketing budget and ROI across paid, earned, and owned channels.
• Drive high-quality MQLs through inbound marketing and targeted LinkedIn campaigns.
• Oversee content creation (whitepapers, webinars, industry reports) to position events as thought-leadership hubs.
• Manage automated email journeys (Eloqua) to nurture prospects through registration funnel.
• Act as liaison for local health authorities and trade associations; negotiate barter agreements with trade press.
• Collaborate with operations to ensure a seamless on-site brand experience and provide KPI reports.

Skills

Strategic marketing

Campaign management

Data analysis

English proficiency

Education

Bachelor's degree in Marketing or related field

Tools

LinkedIn Campaign Manager

Google Analytics GA4

Eloqua

Job description

Informa Group Plc. in Riyadh is seeking a Senior Marketing Executive to drive multi-channel marketing for CPHI Middle East and BIO Middle East, increasing attendance and exhibitor ROI.

You will own end-to-end campaigns, lead data segmentation, manage budgets, and collaborate with health authorities, trade press, and onsite teams to deliver a standout brand experience while reporting weekly KPIs.