Senior Demand Generation Marketing Specialist

CNTXT; Riyadh; On-site; SAR 120,000 - 240,000; Full time

Job summary

CNTXT is seeking a Demand Generation Professional to drive high-quality pipeline growth by integrating marketing operations, automation, and multi-channel digital campaigns. You will own the core marketing technology stack (Website, HubSpot, Salesforce) and craft campaigns to generate qualified leads, collaborating with Sales on lead qualification and handoff while measuring performance across the funnel.

Responsibilities include building dashboards, optimizing campaigns for cost efficiency, and

Qualifications

• Bachelor’s or higher in marketing, business, or related field.
• 4+ years in B2B marketing with emphasis on marketing operations and demand generation.
• Certifications in marketing automation or digital advertising are a plus.
• Fluency in Arabic and English, written and spoken.

Responsibilities

• Lead multi-channel demand generation campaigns (LinkedIn Ads, Google Ads, paid social, retargeting).
• Own marketing ops: CRM management, data integrity, lead scoring, routing, nurturing workflows.
• Build dashboards and report on marketing KPIs, funnel performance, and ROI.
• Collaborate with sales to optimize lead handoff and pipeline contribution.

Skills

HubSpot

Salesforce

Marketing automation

Demand generation

B2B marketing

Digital campaigns

Analytics

Arabic/English bilingual

Education

Bachelor's degree in Marketing or related field

Master’s degree (a plus)

Tools

HubSpot

Salesforce Marketing Cloud

Google Ads

LinkedIn Ads

Job description

As the Demand Generation Professional, you will be responsible for driving high-quality pipeline growth and revenue acceleration through the strategic integration of marketing operations, automation, and multi-channel digital campaigns. This role combines strategic ownership of our core marketing technology stack (Website, HubSpot, Salesforce, and related tools) with the creation and nurturing of campaigns to generate qualified leads. You will work closely with the Sales and Sales Operations teams to ensure alignment on lead qualification and handoff processes, while rigorously measuring marketing performance across the full sales funnel.

• Marketing operations & CRM management
• Digital marketing campaigns (paid & organic)
• Marketing automation (lead scoring, nurturing, workflows)
• Demand generation strategy & execution
• Collaboration with sales, field marketing, and product teams

Job Description

Marketing Operations & CRM

• Manage and optimize HubSpot, Salesforce, and connected martech tools.
• Implement lead scoring, routing, and nurturing workflows to improve conversion rates.
• Build reporting dashboards for marketing KPIs, funnel performance, and ROI.
• Ensure CRM data integrity and seamless alignment with sales teams.

Digital Marketing & Campaigns

• Develop and execute multi-channel demand generation campaigns (LinkedIn Ads, Google Ads, paid social, retargeting, content syndication).
• Manage email marketing, ABM programs, and lead nurture journeys.
• Partner with field marketing to extend event reach through digital campaigns.
• Collaborate with brand and product teams to create campaign messaging and assets.

Performance & Growth

• Continuously test, analyze, and optimize campaigns for cost-efficiency and impact.
• Provide actionable insights to leadership on marketing performance and pipeline contribution.
• Support annual and quarterly marketing planning with performance data.

Qualifications

• Education: Bachelor’s degree in Marketing, Business, or related field (Master’s is a plus).
• Work Experience: 4+ years in B2B marketing, with strong exposure to marketing operations and digital demand generation. Experience in SaaS, cloud, or tech industries preferred.
• Certification/License:Certifications in marketing automation, digital marketing, or analytics are a plus. Marketing automation (HubSpot, Marketo, Salesforce Marketing Cloud) or digital campaign certifications (Google Ads, LinkedIn Ads) are advantageous.
• Languages: Arabic\English Fluency spoken and written