Senior B2B Growth Lead - Digital Signage & AV

LG Electronics; Riyadh; On-site; SAR 300,000 - 550,000; Full time

Job summary

LG Electronics is seeking a seasoned Business Development professional in Riyadh to lead LG Information Display initiatives across corporate, government, education, hospitality, healthcare, and commercial sectors.

You will build strong relationships with consultants, system integrators, contractors, and enterprise customers, and drive the full sales cycle from opportunity to closing, ensuring alignment with LG’s display portfolios and market strategy.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Engineering, IT, or a related field.
• 7+ years in BD, B2B sales, key account management, or solution sales.
• Proven experience in Information Display, ICT, AV, Digital Signage, LED Display, or technology.
• Strong network with consultants, system integrators, contractors, and enterprise customers.
• Track record of achieving sales targets and creating new business opportunities.
• Strong negotiation and stakeholder management skills.
• Excellent communication, presentation, and relationship-building abilities.
• Proficiency in MS Office applications, particularly Excel and PowerPoint.
• Ability to manage multiple projects in a fast-paced environment.
• Valid driving license and willingness to travel.

Responsibilities

• Identify, develop, and secure new business opportunities across target sectors.
• Build and maintain relationships with end-users, consultants, system integrators, contractors, and channel partners.
• Develop and execute business development strategies to hit sales targets.
• Lead the sales cycle from identification to proposal, negotiation, and closing.
• Promote LG Information Display portfolio (LED Displays, Digital Signage, Video Walls).
• Monitor market trends and competitor activities to identify growth opportunities.
• Collaborate with Sales, Product Management, Marketing, and Technical teams for solutions.
• Manage project pipelines, forecasts, and account plans.
• Conduct customer presentations, product demonstrations, and business reviews.
• Ensure compliance with policies, guidelines, and contract requirements.

Skills

Business Development

B2B Sales

Key Account Management

Solution Sales

Negotiation

Communication

Presentation

Relationship Building

MS Office (Excel, PowerPoint)

Travel Readiness

Education

Bachelor's degree in Business Administration, Marketing, Engineering, Information Technology, or related field

Tools

CRM systems

Sales pipeline tools

Excel

PowerPoint

Job description

LG Electronics is seeking a seasoned Business Development professional in Riyadh to lead LG Information Display initiatives across corporate, government, education, hospitality, healthcare, and commercial sectors.

You will build strong relationships with consultants, system integrators, contractors, and enterprise customers, and drive the full sales cycle from opportunity to closing, ensuring alignment with LG’s display portfolios and market strategy.