Senior Arabic Content Lead & Brand Storyteller

REEF GROUP | مجموعة ريف; Riyadh; On-site; SAR 120,000 - 180,000; Full time

Job summary

Reef Group is seeking a highly skilled Senior Content Writer to lead development of high-quality content across the Group’s brands, campaigns, digital platforms, and communications.

The role emphasizes strong Arabic writing, storytelling, and a clear brand voice, with ability to translate ideas into compelling content for social, websites, and campaigns; close collaboration with Marketing, Creative, Design, and other teams.

Qualifications

• Bachelor’s degree or higher in Marketing, Communications, Arabic Language, or a related field.
• 4+ years of experience in Content Writing, Copywriting, Creative Writing, or Marketing Communications.
• Strong Arabic writing, editing, grammar, and storytelling skills; excellent English communication.
• Portfolio of previous writing work is required; experience with AI-assisted content is a plus.

Responsibilities

• Develop and write high-quality content for social media, websites, campaigns, product launches, and marketing materials.
• Create Arabic copy aligned with each brand’s identity, tone of voice, and objectives.
• Develop campaign concepts, headlines, taglines, captions, scripts, product descriptions, and promotional messaging.
• Review and improve content produced by team members for quality, consistency, and accuracy.
• Collaborate with Marketing, Creative, Design, Social Media, E-commerce, Product, and other teams.
• Adapt content for different brands, customer segments, platforms, and markets.

Skills

Arabic writing

Storytelling

Brand voice

Content strategy

Copywriting

English communication

Education

Bachelor’s degree in Marketing, Communications, or Arabic Language

Tools

AI tools

Job description

Reef Group is seeking a highly skilled Senior Content Writer to lead development of high-quality content across the Group’s brands, campaigns, digital platforms, and communications.

The role emphasizes strong Arabic writing, storytelling, and a clear brand voice, with ability to translate ideas into compelling content for social, websites, and campaigns; close collaboration with Marketing, Creative, Design, and other teams.