Content Writer

REEF GROUP | مجموعة ريف; Riyadh; On-site; SAR 60,000 - 100,000; Full time

Job summary

Reef Group seeks a creative Content Writer to craft engaging, brand-aligned content across marketing and communications channels. The ideal candidate will demonstrate strong Arabic writing and editing skills, plus solid English communication, with experience across social media, websites, campaigns, and product descriptions.

You will collaborate with Marketing, Creative, Social Media, E-commerce and Product teams to ensure consistency in tone and messaging while adapting content for different

Qualifications

• Bachelor’s degree in Marketing, Communications, Media, Journalism, Arabic Language, or related field.
• 2–5 years of relevant experience in Content Writing, Copywriting, Marketing Communications, or related field.
• Strong Arabic writing and editing skills.
• Good English communication and writing skills.
• Experience writing content for social media, digital marketing, campaigns, and brands.
• Experience within retail, beauty, fragrance, fashion, FMCG, consumer goods, or agency environments preferred.
• Portfolio or samples of previous writing work required.

Responsibilities

• Write and edit content for social media, websites, campaigns, product launches, digital platforms, and marketing materials.
• Develop creative Arabic copy aligned with brand identity, tone of voice, and campaign objectives.
• Support the creation of content for advertisements, promotional campaigns, product descriptions, and brand communications.
• Collaborate closely with Marketing, Creative, Social Media, E-commerce, Product, and other relevant teams.
• Adapt content based on different brands, audiences, platforms, and communication objectives.
• Review and proofread content to ensure accuracy, consistency, clarity, and quality.
• Develop content concepts, captions, headlines, scripts, and campaign messaging.
• Support corporate communication content when required.
• Ensure all written content reflects the brand’s positioning and maintains a consistent tone of voice.
• Stay updated on content trends, customer behavior, social media trends, and cultural relevance.
• Manage multiple content requests and deadlines in a fast-paced environment.

Skills

Content writing

Copywriting

Marketing communications

Arabic writing

English writing

Editing

Education

Bachelor's degree

Job description

Reef Group is seeking a creative and highly skilled Content Writer to develop engaging, clear, and brand-aligned content across the Group’s communication and marketing channels.

The role will be responsible for creating written content that supports Reef Group’s brands, campaigns, digital platforms, corporate communications, and customer engagement activities.

The ideal candidate should have strong Arabic writing skills, a good understanding of brand tone of voice, and the ability to transform ideas, products, and campaigns into compelling content that connects with different audiences.

Key Responsibilities

• Write and edit content for social media, websites, campaigns, product launches, digital platforms, and marketing materials.
• Develop creative Arabic copy aligned with brand identity, tone of voice, and campaign objectives.
• Support the creation of content for advertisements, promotional campaigns, product descriptions, and brand communications.
• Collaborate closely with Marketing, Creative, Social Media, E-commerce, Product, and other relevant teams.
• Adapt content based on different brands, audiences, platforms, and communication objectives.
• Review and proofread content to ensure accuracy, consistency, clarity, and quality.
• Develop content concepts, captions, headlines, scripts, and campaign messaging.
• Support corporate communication content when required.
• Ensure all written content reflects the brand’s positioning and maintains a consistent tone of voice.
• Stay updated on content trends, customer behavior, social media trends, and cultural relevance.
• Manage multiple content requests and deadlines in a fast-paced environment.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Media, Journalism, Arabic Language, or a related field.
• 2–5 years of relevant experience in Content Writing, Copywriting, Marketing Communications, or a related field.
• Strong Arabic writing and editing skills are required.
• Good English communication and writing skills.
• Experience writing content for social media, digital marketing, campaigns, and brands.
• Experience within retail, beauty, fragrance, fashion, FMCG, consumer goods, or agency environments is preferred.
• Strong understanding of brand tone of voice and audience-focused communication.
• Creative thinking with strong attention to detail.
• Ability to manage multiple projects and work under tight deadlines.
• Portfolio or samples of previous writing work are required.

Why Join Us?

Join Reef Group during an exciting stage of regional and international growth. As a Content Writer, you will contribute to shaping how our brands communicate, tell their stories, and connect with customers across multiple platforms and markets.