Saudi Private Label Growth & Distribution Director

The Arab Lens

Riyadh

On-site

SAR 600,000 - 900,000

Full time

14 days+

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Job summary

The Arab Lens, a leading Saudi retail group, seeks a Sales & Distribution Director to lead the commercial expansion of its private label brands across the Kingdom. Reporting to the CEO, you will shape the go-to-market strategy, strengthen distribution capabilities and build a high‑performing sales function to deliver revenue and market growth.

You will develop and execute the private label go-to-market plan, cover retail, HORECA and strategic accounts, set pricing and trade promotions,

Qualifications

  • Bachelor's degree in Business Administration, Marketing, or related field; MBA desirable.
  • 10+ years in senior sales, commercial, or distribution leadership roles.
  • Experience in FMCG/retail/distribution environments.
  • Saudi Arabia/GCC market experience preferred.
  • Proven record launching and scaling brands, including private label.

Responsibilities

  • Develop and execute the commercial and go-to-market strategy for private label and exclusive brands across Saudi Arabia.
  • Lead expansion and distribution across retail, HORECA, wholesale and corporate accounts.
  • Set pricing, promotions and trade strategies to strengthen market presence and profitability.
  • Manage sales plans, revenue targets, budgets and P&L; build a high-performing team.
  • Maintain strong retailer, distributor and strategic customer relationships.

Skills

Leadership
Strategic thinking
Negotiation
English fluency
Arabic skills

Education

Bachelor's degree in Business Administration/Marketing/Sales
MBA (desirable)

Job description

The Arab Lens, a leading Saudi retail group, seeks a Sales & Distribution Director to lead the commercial expansion of its private label brands across the Kingdom. Reporting to the CEO, you will shape the go-to-market strategy, strengthen distribution capabilities and build a high‑performing sales function to deliver revenue and market growth.

You will develop and execute the private label go-to-market plan, cover retail, HORECA and strategic accounts, set pricing and trade promotions,

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