Saudi Influencer Marketing Lead for Growth & Campaigns

VIPKid; Riyadh; Vor Ort; SAR 180.000 - 320.000; Vollzeit

Zusammenfassung

DinoAI is seeking a hands-on Influencer Marketing Senior Specialist to lead Saudi Arabia influencer initiatives, identifying and managing local creators, and driving brand awareness, user growth, and business expansion.

The role requires strong knowledge of the Saudi creator ecosystem, end-to-end partnership experience, and the ability to blend creative storytelling with data-driven optimization.

Qualifikationen

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 3+ years of hands-on experience in influencer marketing, creator partnerships, or social media marketing, preferably in Saudi Arabia.
• Strong knowledge of the Saudi influencer ecosystem across Snapchat, TikTok, Instagram, YouTube.
• Proven track record managing end-to-end influencer campaigns and negotiations.

Aufgaben

• Develop and execute influencer marketing strategies tailored to the Saudi market and DinoAI's growth objectives.
• Identify, evaluate, and recruit influencers across Snapchat, TikTok, Instagram, YouTube, and local platforms.
• Negotiate fees, deliverables, usage rights, and campaign terms with creators and agencies.
• Plan campaigns for brand awareness, app trials, user acquisition, and conversions; ensure Arabic-first content.
• Monitor performance metrics (reach, engagement, CPM, CPA, installs) and optimize spend and formats.

Kenntnisse

Influencer marketing

Creator partnerships

Social media marketing

Arabic proficiency

English proficiency

Ausbildung

Bachelor's degree

Tools

AI tools

Campaign analytics

Jobbeschreibung

DinoAI is seeking a hands-on Influencer Marketing Senior Specialist to lead Saudi Arabia influencer initiatives, identifying and managing local creators, and driving brand awareness, user growth, and business expansion.

The role requires strong knowledge of the Saudi creator ecosystem, end-to-end partnership experience, and the ability to blend creative storytelling with data-driven optimization.