Global Brand Growth Manager

pladis global; Saudi Arabia; On-site; SAR 120,000 - 180,000; Full time

Job summary

pladis Global is seeking a Marketing Lead in Saudi Arabia to drive brand strategy and consumer insights. You will shape and communicate our vision, translate strategy into go-to-market plans, and lead the creative process with agency partners to set performance targets and measure ROI.

The role requires steering cross-functional teams, monitoring market trends, and aligning branding decisions with business goals to deliver impactful campaigns and product initiatives.

Responsibilities

• Analyze brand positioning and consumer insights.
• Shape and communicate our vision and mission.
• Translate brand strategy into plans and go-to-market initiatives.
• Lead creative development process with our agency partners.
• Set performance goals including sales targets and brand health indicators.
• Measure and report performance of all marketing campaigns, and assess ROI.
• Monitor market trends, research consumer markets and competitors’ activities.
• Oversee new and ongoing marketing and advertising activities.
• Monitor product distribution and consumer reactions.
• Lead innovative growth initiatives in relation to product and packaging innovations.
• Align the company around the brand’s direction, choices and tactics.

Job description

pladis Global is seeking a Marketing Lead in Saudi Arabia to drive brand strategy and consumer insights. You will shape and communicate our vision, translate strategy into go-to-market plans, and lead the creative process with agency partners to set performance targets and measure ROI.

The role requires steering cross-functional teams, monitoring market trends, and aligning branding decisions with business goals to deliver impactful campaigns and product initiatives.