Sales Lead

eXtra (United Electronics Co.); Riyadh; On-site; SAR 180,000 - 280,000; Full time

Job summary

eXtra (United Electronics Co.) in Riyadh is seeking a Sales Lead to join our Services Team and lead the Service Sales Promoters across multiple locations. You will drive sales performance, coaching, and customer experience.

The role requires strong leadership, experience in retail or field sales, and the ability to plan deployment, monitor KPIs, and coach promoters to meet targets.

Qualifications

• Bachelor's degree in Business Administration, Marketing, or related field.
• 3–5 years of experience in sales, preferably in retail or field sales.

Responsibilities

• Lead and supervise the Home Maintenance Sales Promoters across locations.
• Own targets, conversion, productivity, and execution quality.
• Plan deployment and schedules based on traffic and priority.
• Monitor performance by promoter and location; coach daily.
• Coordinate with store management, operations, and marketing for smooth execution.
• Ensure promoters receive training, materials, offers, and system access.
• Prepare regular performance reports and action plans with Services Management.

Skills

Leadership

Coaching

Communication

Analytical thinking

Problem solving

Sales targets & KPIs

Education

Bachelor's degree in Business Administration, Marketing, or related field

Job description

We are actively looking for a Sales Lead to join our Services Team and lead the Service Sales Promoters team, driving sales performance, productivity, and customer experience across multiple locations.

Core Responsibilities:

• Manage, coach, and supervise the assigned Home Maintenance Sales Promoters
• Own the team's sales targets, conversion performance, productivity, and execution quality
• Plan promoter deployment and schedules based on traffic, sales potential, location performance, and business priorities
• Allocate promoters across eXtra stores and external locations such as partner retailers, exhibitions, events, and activation points
• Monitor daily, weekly, and monthly performance by promoter and location
• Track traffic, customer engagement, leads, conversion, sales performance and identify gaps
• Conduct daily performance follow-up and regular coaching sessions with promoters
• Visit sales locations to ensure selling quality, customer approach, product knowledge, branding, and compliance
• Identify underperforming promoters/locations and implement corrective action plans
• Replicate successful selling practices from high-performing promoters and locations
• Coordinate with Store Management, Operations, Marketing, Training, HR, and partner locations to ensure smooth execution
• Ensure promoters receive the required training, sales materials, offers, system access, and operational support
• Support new promoter onboarding and conduct field coaching
• Manage external partner-location execution and maintain effective working relationships with location management
• Ensure proper implementation of campaigns and promotional activities
• Consolidate customer feedback, objections, competitor insights, and field observations and recommend improvements
• Prepare, share regular performance reports, and action plans with Services Management
• Maintain adequate manpower coverage and coordinate attendance, leaves, replacements, and deployment changes
• Ensure the team complies with eXtra policies, approved selling practices, customer-data requirements, and partner-location rules
• Personally support critical locations, major activations, and sales recovery initiatives when required
• Key KPIs: Team Sales Achievement %, Membership & On-Demand Sales, Conversion Rate, Sales per Promoter,| Location Productivity, Promoter Target Achievement, Lead Conversion, Manpower Coverage, Customer Experience and Compliance

Essential Qualifications & Skills:

• Excellent leadership, coaching, communication, analytical, and problem-solving skills.
• Strong knowledge of sales targets, KPIs, conversion rates, and performance management.
• Proven experience in leading and managing sales teams, preferably sales promoters across multiple locations.
• 3–5 years of experience in sales, preferably in retail or field sales.
• Bachelor's degree in Business Administration, Marketing, or a related field.