Sales Growth Manager

Diet Watchers; Riyadh; On-site; SAR 120,000 - 180,000; Full time

Job summary

Diet Watchers in Riyadh is seeking a results-driven Sales Growth Lead to expand food subscription sales through our app and related platforms. You will shape strategies, manage campaigns, and lead a small team to improve acquisition, retention, and revenue.

The ideal candidate has 5+ years in sales growth, digital marketing, or business development, with a proven track record in e-commerce or subscription models, and strong data-driven decision making.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Sales, or a related field.
• At least five years of practical experience in sales growth, digital marketing, or business development, preferably with e-commerce apps or subscriptions.
• Proven track record of increasing revenue and improving conversion and retention rates.
• Strong skills in sales data analysis, reporting, and performance measurement.
• Familiarity with CRM systems, digital analytics tools, and marketing campaign management.
• Strong planning, analytical, negotiation, and team management skills.
• Experience in healthy food, restaurant, or food subscription industry is preferred.

Responsibilities

• Develop and implement strategies to increase app and subscription sales and improve conversion.
• Create subscription packages and promotional offers to raise average order value.
• Develop retention strategies and win-back programs to sustain renewals.
• Analyze sales data, CAC, CLV, and campaign ROI to identify growth opportunities.
• Coordinate with Marketing to design campaigns and testing of new channels.

Skills

Sales growth

Digital marketing

Data analysis

CRM familiarity

Negotiation

Team management

Strategic planning

Customer segmentation

Education

Bachelor's degree in Marketing, Business Administration, Sales, or related field

Tools

CRM systems

Google Analytics

Marketing campaign management

Job description

Duties and Responsibilities

• 2 1 App and Subscription Sales Growth Develop and implement strategies to increase food subscription sales through the company application Increase new customer acquisition and improve the conversion rate of app visitors into paying subscribers Analyze the customer journey from registration through purchase completion and subscription renewal Develop subscription packages and promotional offers that meet customer needs and increase average order value Propose initiatives to increase sales during seasonal periods and periods of low demand
• 2 2 Customer Retention and Subscription Renewals Develop a clear strategy for following up with customers before their subscriptions expire and encouraging them to renew Analyze the reasons for subscription cancellations and non-renewals and implement measures to address them Develop win-back programs to reactivate former customers and convert them into active subscribers Monitor the performance of customer service and telesales teams and measure the impact of customer outreach on sales and subscription renewals
• 2 3 Data Analysis and Performance Monitoring Analyze sales and customer data customer acquisition sources and purchasing behavior Prepare periodic reports covering revenue new and renewed subscriptions conversion rates and cancellation rates Measure Customer Acquisition Cost CAC Customer Lifetime Value CLV and the return on marketing campaigns Identify growth opportunities and performance gaps and recommend practical data-driven solutions
• 2 4 Sales and Marketing Strategy Development Coordinate with the Marketing team to design campaigns targeting customer segments with the highest likelihood of subscribing Evaluate promotions and discounts based on their impact on sales and profitability avoiding unnecessary discounting Develop referral programs customer recommendation initiatives and targeted offers for existing and former customers Test new marketing channels and sales approaches and measure their performance before scaling them
• 2 5 Revenue Channel Development Identify new opportunities to increase meal and food subscription sales Develop upselling and cross-selling opportunities aligned with the company s products Explore partnerships and sales channels that can generate new customers and additional revenue Develop clear execution plans to convert growth opportunities into measurable financial results

Qualifications

• Bachelor's degree in Marketing, Business Administration, Sales, or a related field.
• At least five years of practical experience in sales growth, digital marketing, or business development, preferably including experience with e-commerce applications or subscription-based businesses.
• Proven track record of increasing revenue and improving conversion and customer retention rates.
• Strong skills in sales data analysis, reporting, and performance measurement.
• Familiarity with Customer Relationship Management (CRM) systems, digital analytics tools, and marketing campaign management.
• Strong planning, analytical, negotiation, and team management skills.
• Experience in the healthy food, restaurant, or food subscription industry is preferred.