Strategic Oncology Marketing Lead – Launch & Insights

Roche; Riyadh; In loco; SAR 150.000 - 270.000; Tempo pieno

Descrizione del lavoro

Roche seeks a Marketing expert to establish and communicate our full product value proposition across the full value chain, from payers to prescribers. You will inform positioning using insight-driven marketing and a launch strategy, deliver simple, customer-led content, and design integrated customer experiences with partners.

Collaborate with Medical and Regulatory teams to ensure compliant and effective promotional tactics, lead campaigns, track performance, and optimize activities for PPOCs

Competenze

• Bachelor's degree in science or related field.
• Minimum of 4 years of total work experience, including at least 2 years in commercial roles (marketing or market access).
• Marketing strategies, plans and tactics that strengthen market positioning and drive value.
• Direct oncology experience, breast cancer preferred.
• Proven hands-on product launch experience with cross-functional strategy and execution.

Mansioni

• Align value proposition with brands and optimize campaigns; support end-to-end customer experience.
• Drive launch communications and create toolkits and promotional materials for field/external channels.
• Analyze customer insights to guide marketing activities and customer experience.
• Establish post-launch dashboards to track adoption, reach and engagement; adjust plans in real time.
• Collaborate with internal/external resources (agencies, vendors) to support marketing strategies.
• Work with Medical and Regulatory teams to ensure compliant promotional tactics.
• Lead marketing activities and provide expertise for symposia, advisory boards, and promotions.
• Measure marketing performance using KPIs to boost outcomes.
• Manage Congresses and Professional Society relationships and end-to-end event management.
• Communicate professionally with customers to deliver a positive experience aligned with company values.

Conoscenze

Marketing strategy

Launch execution

Cross-functional collaboration

Formazione

Bachelor's degree in science

MBA (plus)

Descrizione del lavoro

Roche seeks a Marketing expert to establish and communicate our full product value proposition across the full value chain, from payers to prescribers. You will inform positioning using insight-driven marketing and a launch strategy, deliver simple, customer-led content, and design integrated customer experiences with partners.

Collaborate with Medical and Regulatory teams to ensure compliant and effective promotional tactics, lead campaigns, track performance, and optimize activities for PPOCs