Oncology Marketing Lead — Breast Cancer

F. Hoffmann-La Roche AG; Riyadh; On-site; SAR 180,000 - 320,000; Full time

Job summary

Roche seeks a Marketing Expert for Breast Cancer to establish and communicate the full product value proposition from payers to prescribers. You will lead insight-driven marketing strategies, create compelling content, and design integrated customer experiences in partnership with networked teams.

You will align with brand value propositions, optimize campaigns, and drive end-to-end customer experience. Strong launch experience and oncology expertise are essential for success in this role.

Qualifications

• Bachelor's degree in science or related field; MBA is a plus.
• Minimum of 4 years total work experience, including at least 2 years in marketing or market access.
• Direct experience in oncology, specifically breast cancer is highly preferred.
• Proven hands-on product launch experience with cross-functional teams.

Responsibilities

• Establish and communicate the full product value proposition across the value chain.
• Inform positioning using insight-driven marketing and launch strategy.
• Drive campaign pull-through at product launch with toolkit development and promotional materials.
• Analyze customer insights to tailor marketing activities and improve the customer experience.
• Coordinate with internal/external resources to support marketing strategies and activities.
• Collaborate with Medical and Regulatory teams to ensure compliant promotional tactics.

Skills

Marketing strategy

Campaign management

Cross-functional collaboration

Content development

Digital marketing

Education

Bachelor's degree in science or related field

MBA (a plus)

Job description

Roche seeks a Marketing Expert for Breast Cancer to establish and communicate the full product value proposition from payers to prescribers. You will lead insight-driven marketing strategies, create compelling content, and design integrated customer experiences in partnership with networked teams.

You will align with brand value propositions, optimize campaigns, and drive end-to-end customer experience. Strong launch experience and oncology expertise are essential for success in this role.