PESO Activation Manager

Mars; Jeddah; On-site; SAR 150,000 - 230,000; Full time

Job summary

Mars in Jeddah is seeking a senior social content lead to manage content ecosystems, plan campaigns, and drive local relevance across channels.

You will analyze performance, optimize ROI and engagement, plan multi-channel activations, and influence stakeholders to deliver high-quality campaigns aligned with brand priorities in the region.

Qualifications

• Experience managing social content ecosystems and content planning.
• Experience with UGC programs and community engagement initiatives.
• Ability to track, analyze, and optimize campaign performance using data.

Responsibilities

• Plan and execute multi-channel activations, including experiential, sampling, and digital.
• Collaborate with and influence stakeholders and partners to deliver high-quality, locally relevant campaigns.
• Drive ROI, engagement, and conversion through data-driven optimization.
• Lead in fast-paced, complex environments and drive change when needed.
• Demonstrate relational intelligence and accountability to deliver aligned outcomes.

Skills

Social content strategy

UGC management

Community engagement

Data analysis

Campaign optimization

Job description

Job Description:

Proven experience managing social content ecosystems, including content planning, UGC, community engagement, and issue escalation, with a clear understanding of platform dynamics and audience behavior.

Ability to track, analyze, and optimize campaign performance (e.g., ROI, engagement, conversion), using data to refine activations, improve effectiveness, and inform future planning.

Ability to plan and execute multi-channel activations (including experiential, sampling, and digital), effectively collaborating with and influencing key stakeholders and partners to deliver high-quality, impactful, and locally relevant campaigns aligned with brand and regional priorities.

Experience leading in fast-paced, complex, and ambiguous environments, demonstrating sound judgment and the confidence to challenge the status quo and drive change.

Demonstrates strong relational intelligence and ability to inspire diverse stakeholders, influence without authority, and hold others accountable to deliver aligned outcomes.