Senior Manager, Paid Media Performance and MarTech

Ceer; Riyadh; On-site; SAR 180,000 - 260,000; Full time

Job summary

Ceer is seeking a senior leader to own the paid media performance and Marketing Technology function. You will set strategic direction, optimize cross-channel campaigns, and drive ROI through integrated CRM, analytics, and attribution platforms.

You will lead a multi-disciplinary team, define KPIs, and ensure data integrity and privacy compliance across campaigns, with a focus on scalable growth and measurable impact.

Qualifications

• Bachelor's degree in Communication, Marketing, Business, or equivalent experience.
• Minimum of 8 years of relevant professional experience.
• Minimum of 3 years of experience in a managerial role.

Responsibilities

• Define and own the multi-year paid media and Marketing Technology strategy aligned with CEER's commercial and growth objectives.
• Set the vision priorities and performance standards for the paid media and marketing technology function.
• Own the marketing technology ecosystem driving integration of CRM product analytics and paid media platforms to enable audience targeting measurement attribution and campaign optimization.
• Provide strategic guidance to leadership on paid media performance attribution and MarTech investments supporting informed decision-making and marketing effectiveness.
• Define track and continuously refine KPIs and success metrics including CPA ROAS CAC and LTV with clear accountability for growth targets.
• Identify growth opportunities through performance analysis audience insights and market trends and scale high-performing campaigns to maximize reach conversions and ROI.
• Manage comprehensive paid media strategies across channels including Search Social Programmatic & Display Traditional Affiliate and Native platforms.
• Lead selection implementation and optimization of tools such as CDPs e.g Segment Tealium Marketing Automation Platforms Emarsys Salesforce Marketing Cloud HubSpot Braze Attribution Tools Tag Management Systems GTM Tealium IQ.
• Ensure accurate tracking tagging and data flow across all platforms.
• Ensure data integrity and privacy compliance PDPL GDPR and other applicable regulations.

Skills

Paid media strategy

Marketing technology

Leadership

Campaign optimization

Education

Bachelor's degree in Communication, Marketing, Business, or equivalent experience

Tools

Segment

Tealium

Salesforce Marketing Cloud

HubSpot

Braze

Google Tag Manager

Job description

Job Purpose

This role provides senior leadership and end-to-end ownership of CEER s paid media performance and marketing technology function setting the strategic direction that drives sustainable business growth through data-driven acquisition retention and customer lifetime value The role combines executive-level strategy with deep operational ownership of the Marketing Technology ecosystem to deliver measurable ROI at scale across all digital channels

Key Functional Responsibilities

• Define and own the multi-year paid media and Marketing Technology strategy aligned with CEER s commercial and growth objectives
• Set the vision priorities and performance standards for the paid media and marketing technology function
• Own the marketing technology ecosystem driving integration of CRM product analytics and paid media platforms to enable audience targeting measurement attribution and campaign optimization
• Provide strategic guidance to leadership on paid media performance attribution and MarTech investments supporting informed decision-making and marketing effectiveness
• Define track and continuously refine key performance indicators KPIs and success metrics including Cost per Acquisition CPA Return on Advertising Spend ROAS Customer Acquisition Cost CAC Customer Lifetime Value LTV conversion rates and media efficiency metrics ensuring clear accountability for achieving agreed performance and business growth targets
• Identify growth opportunities through performance analysis audience insights and market trends and scale high-performing campaigns to maximize reach conversions and return on investment
• Manage comprehensive paid media strategies across channels including Search Social Programmatic amp Display Traditional Affiliate and Native platforms
• Lead selection implementation and optimization of tools such as CDPs e g Segment Tealium Marketing Automation Platforms Emarsys Salesforce Marketing Cloud HubSpot Braze Attribution Tools Tag Management Systems GTM Tealium IQ
• Ensure accurate tracking tagging and data flow across all platforms
• Ensure data integrity and privacy compliance PDPL GDPR and other applicable regulations

Job Requirements

Education

Bachelor's degree in Communication, Marketing, Business, or equivalent experience.

Experience

Minimum of 8 years of relevant professional experience.

Minimum of 3 years of experience in a managerial role.