Omnichannel Visual Merchandising Lead

Adidas; Saudi Arabia; On-site; SAR 60,000 - 90,000; Full time

Job summary

adidas District Omni Field Execution role in Saudi Arabia focuses on delivering best-practice visual merchandising and in-store communication to create a compelling consumer journey and drive sell-through across stores.

You will train ISVMs, cascade VM guidelines, and guide store layouts, KPI-based decisions, and omni-channel campaign readiness with field insights and cross-functional collaboration.

Qualifications

• Minimum 2 years in sports/fashion retail with a customer focus.
• Ability to communicate with store personnel and customers.
• Flexible schedule including evenings, overnights and weekends.
• Ability to manage a portfolio of stores across the market.
• Must hold a valid Saudi driver's license.

Responsibilities

• Drive the implementation of best practice visual merchandising and in-store communication standards to create a strong consumer journey, highlighting product features and brand stories to drive sell-through – ensuring consistency of execution across a portfolio of stores
• Train, guide and motivate In-Store Visual Merchandisers (ISVM) to continuously deliver excellence in execution across the entire market in both a DTC and WHS environment
• Cascading of brand guidelines and VM guidelines to ISVM and store teams to ensure executional excellence and understanding of principles to drive accountability at store level
• Solid ability to guide and influence ISVM and store teams in the following areas; Overall consumer journeys and store layout, capacities and product density, color flow, mannequin styling, VM standards, ISC materials/sizes and specifications
• Assist in measuring and reporting on retail productivity with recommendations to management for continuous improvement
• Understanding of consumer profiles, retail KPIS and OTG strategy in order to guide decision making
• Support the omni-channel team by providing field / store insights to guide the campaign planning process in order to cater for individual stores / market needs
• Support omni-channel execution team by ensuring campaign readiness at store level (create plug & plays, collate installation permits, create campaign reporting documentation and liaise with suppliers to support OCM installations)
• Proactively highlight opportunities to both retail ops and omni-channel teams to drive efficiency on process and implementation
• Responsible for auditing and ordering VM tools for stores in collaboration with retail and omni team
• Assist in gathering, consolidating, and delivering input on visual merchandising and campaign performance from the DTC Market which will be delivered to the Hub & Global
• Lead new store openings in collaboration with key stakeholders to ensure perfect retail execution aligned with store concept and brand guidelines and oversee the management of in-store VM team support
• Drive overall brand success across key Trade Zones by auditing and reporting on all DTC and WHS touchpoints
• Drive on the ground communication and training with WHS retailers in key Trade Zones
• Provide VM training and instore support for WHS
• Work with back office team on consumer journey with key WHS doors
• Reporting from on the ground analysis of adidas executions and competitor activations

Skills

Strong communication

Retail visual merchandising

PowerPoint

Excel

Project management

Store KPI analysis

English proficiency

Job description

adidas District Omni Field Execution role in Saudi Arabia focuses on delivering best-practice visual merchandising and in-store communication to create a compelling consumer journey and drive sell-through across stores.

You will train ISVMs, cascade VM guidelines, and guide store layouts, KPI-based decisions, and omni-channel campaign readiness with field insights and cross-functional collaboration.