Mgr-Marketing Communications I

Le Méridien Hotels & Resorts; Al Khobar; On-site; SAR 70,000 - 110,000; Full time

Job summary

Le Méridien Hotels & Resorts in Al Khobar, Saudi Arabia, seeks a management-level Marketing professional to execute the property's marketing plan, manage e-commerce opportunities, and build strong relationships with tourism bureaus and community leaders.

The role focuses on developing regional marketing plans, overseeing budgets, updating websites, coordinating campaigns, and analyzing ROI to maximize occupancy and revenue for the property.

Qualifications

• 2 years experience in sales and marketing or related area.
• 2-year degree in Marketing, Business Administration or related major (optional)

Responsibilities

• Develop and execute regional marketing plans to drive occupancy.
• Maintain and manage property websites and digital content.
• Coordinate offers, packages, and brand-loyalty communications.
• Analyze campaign performance and ROI to inform future promotions.
• Manage marketing budget and monitor spend.
• Collaborate with tourism bureaus and local partners.
• Ensure consistent brand voice across channels.

Skills

Marketing planning

Budgeting

ROI analysis

Stakeholder management

Job description

Additional Information

Job Number 26118245

Job Category Sales & Marketing

Location Corniche Boulevard, Al Khobar, Saudi Arabia, Saudi Arabia, 31952VIEW ON MAP

Schedule Full Time

Located Remotely? N

Position Type Management

Job Summary

Responsible for completing marketing plan for property. Manages all e-commerce opportunities. Develops a good working relationship with tourism bureaus and community leaders.

CANDIDATE PROFILE

Education And Experience

• High school diploma or GED; 2 years experience in the sales and marketing or related professional area.

OR

• 2-year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major; no work experience required.

CORE WORK ACTIVITIES

Conducting Daily Marketing Activities that Achieve Department Goals

• Assists in region-wide coordination of rooms, food and beverage, spa, and golf promotions.
• Develops leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy.
• Maintains, updates, and manages all web sites.
• Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings.
• Develops brochure and property collateral materials.
• Participates in all property imaging work (e.g., signage).
• Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
• Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.
• Ensures consistent marketing message is communicated in all advertising and collateral efforts.
• Manages marketing budget throughout year.
• Provides regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and uses this knowledge in future planning.
• Tracks return on investment (ROI) of all marketing initiatives, including online, direct mail and print advertising.
• Keeps track of actual versus planned marketing budgets and provides input and recommendations as needed regarding reallocation of funding.
• Ensures consistency in individual property's voice on all guest touchpoints and marketing communications, not only following corporate graphic standards, but also on behalf of the individual property.

Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue

• Evaluates new marketing opportunities for the property.
• Ensures property is represented on all quality internet sites that have the potential of providing business.
• Works closely with respective Convention Bureaus and Chambers of Tourism.
• Uses and interprets all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
• Reviews and provides analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.
• Develops strategic marketing plan for property, includes group, leisure and local efforts.
• Plans and supervises all photo shoots, developing shot list while keeping goals of property and brand image in mind.

Building Successful Relationships that Generate Sales & Marketing Opportunities

• Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy.
• Provides all sales channels with creative and unique tools to assist in the sales and marketing of the property.
• Acts as liaison between corporate and individual properties in rolling out programs and making sure that properties are taking advantage of all opportunities provided through corporate.
• Works with media buyer to plan and execute advertising.
• Assists property in developing promotions for various campaigns, keeping in mind strategy and goals of promotion as well as Look No Further prerequisites.
• Assists property with materials, tracking/analysis and presentations to owners.
• Acts on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed.

Additional Marketing Responsibilities

• Keeps detailed files and records on all matters relative to property's marketing materials (photo usage rights, vendor contracts, etc.).
• Ensures that property is following all corporate marketing guidelines.
• Approves all invoicing through MarrCom office.

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated.Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

في فندق لو مريديان، نستمد إلهامنا من عصر السفر الساحر، ونحتفل بكل ثقافة من خلال الروح الأوروبية المميزة لتذوق الحياة الجيدة. نزلاؤنا فضوليون ومبدعون يبحثون عن الثقافة العالمية ويقدرون لحظات التواصل والإبطاء لتذوق الوجهة. نحن نقدم خدمة أصيلة وأنيقة لا تُنسى إلى جانب التجارب التي تلهم الضيوف لتذوق الحياة الجيدة. نحن نبحث عن أشخاص فضوليين ومبدعين للانضمام إلى فريقنا. إذا كنت تقدر التواصل مع الضيوف ذوي التفكير المماثل ولديك رغبة عميقة في خلق تجارب لا تُنسى، فإننا ندعوك لاستكشاف فرص العمل مع لو مريديان. عند الانضمام إلى لو مريديان، فإنك تنضم إلى مجموعة من العلامات التجارية مع ماريوت الدولية. كنفي المكان الذي يمكنك فيه القيام بأفضل أعمالك، ابدأ هدفك ، وانتمي إلى فريق عالمي مذهل ،لتصبح أفضل نسخة منك.