Marketing Manager

Tahaluf; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading events organizer in Saudi Arabia seeks a Marketing Manager to oversee marketing strategies for inbound and outbound campaigns. The ideal candidate will have significant experience in digital marketing including SEO and PPC, exhibit outstanding analytical skills, and demonstrate effective communication in both English and Arabic. This role offers generous benefits, opportunities for professional development, and the chance to work on large-scale projects.

Benefits

Medical Insurance for individual and family

Annual leave – 25 days

School fees contribution

Remote working on Sundays

Working anywhere – 1 month every year

Family visa costs

Individual annual flight allowance

Qualifications

• Proven experience as Marketing Manager.
• Strong experience in PPc, SEO, and digital advertising.
• Excellent verbal and written communication skills in both English and Arabic.

Responsibilities

• Manage marketing strategies for inbound and outbound campaigns.
• Deliver on strategic KPIs by driving online traffic and leads.
• Optimize paid marketing campaigns using analytics tools.
• Collaborate with content marketing to create high-quality content.

Skills

Digital marketing

Analytical skills

SEO

PPC

Relationship building

Copywriting

Communication skills (English & Arabic)

Education

Bachelor’s Degree or equivalent experience

Tools

Eloqua

Google Analytics

Adobe Analytics

MS Office

Job description

Overview

Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF). Tahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun, where teamwork rules and work feels as exciting as the events we create. Tahaluf partners with a range of government and non-government organisations at the forefront of Saudi Arabia’s B2B and B2C large-scale events scene. Be part of something BIG with Tahaluf’s series of record-breaking events: LEAP and Cityscape, Black Hat MEA, and CPHI Middle East, among others. Tahaluf is making a huge impact on the global events sector. Join our ambitious and highly committed team, unafraid to push boundaries and disrupt the status quo. From day one, you’ll dive into large-scale projects under the guidance of a supportive leadership team that will encourage your personal development and open doors to new opportunities.

Key Responsibilities

• Ownership and accountability for marketing strategy, including planning, implementation, management, and optimisation for both inbound and outbound marketing campaigns.
• Delivers on strategic KPIs by driving online traffic, leads and conversions with the ability to present these ongoing results in regular updates.
• Understands our visitor and exhibitors’ digital behaviour, through continual testing and reporting on channel and campaign performance, in order to optimise plans. This will include using Adobe Analytics, Google Analytics and other third-party platforms to spot issues and opportunities.
• Benchmarks and sets new KPI targets to measure and elevate the performance of your digital marketing campaigns.
• Work with our supporting agencies to develop the strategy and setup of all paid campaigns.
• Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
• Identifies evolving SEO practices and collaborates with internal stakeholders and external agencies to develop new cutting-edge digital campaigns.
• Develops new and creative organic search growth strategies for each stage of a customer lifecycle, in accordance to the unique digital trends and platforms of various international markets.
• Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
• Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
• Design and implementation of testing and optimisation strategies (including A/B testing, landing pages and CTAs).
• Work with line reports & marketing team to ensure successful delivery of marketing campaigns in line with agreed KPI’s, event and divisional strategy.
• Line manages digital marketer/s in order to successfully implement campaign strategies.
• Provide guidance, feedback and inspiration to line reports.
• Monitor campaign performances by producing relevant and timely reports; recommend changes to campaign execution based on data insights; identify trends and insights, and optimize spend and performance based on the insights; share relevant insights with wider marketing team and senior management to drive revenues or pursue new opportunities.
• Plan marketing campaigns to meet strategic objectives – visitor attendance, exhibitor acquisition; monitor operational implementation plans and ensure adherence to deadlines; assist marketing managers with the development of marketing budgets in line with plans and ensure digital elements of budget trackers are up to date.
• Identify target universe and key segments; develop personas, value propositions and messaging; ensure timely, relevant communications across digital channels.
• Demonstrate significant experience in a digital marketing role, including use of Eloqua, Adobe Analytics and Adobe Target; strong analytical and testing capabilities; ability to hit digital channel KPIs; excellent communication skills; database development and growth including segmentation and personalisation; deadline and target driven.

Qualifications

• Proven experience as Marketing Manager
• Bachelor’s Degree or equivalent experience

Background Knowledge, Skills & Experience

• Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing.
• Database development and growth including segmentation / advanced targeting.
• Building relationships with partners and stakeholders.
• Analytical and questioning mindset.
• Significant exposure to design and print suppliers / agencies.
• Strong copywriting skills.
• Deadline and target driven.
• Experience of working in a pressurised environment.
• Excellent verbal and written communication skills. In Both English & Arabic
• Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word and Excel.
• Technology savvy. Able to quickly adopt and work with new technology solutions.

Desirable

• Experience of using marketing automation technology (preferably Eloqua).
• Experience of working with CMS platforms (but coding knowledge not required).
• Experience of managing social media through scheduling platforms such as Sprout Social or Hootsuite, and social listening and sentiment analysis.
• Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others).
• Formal business/marketing higher education qualification.
• Experience using Eloqua and/or Adobe Experience Manager.
• Events marketing experience.

Additional Information

• Core Benefits: Medical Insurance for individual and family
• Annual leave – 25 days or 28 days (for senior managers)
• School fees contribution, 40,000 SAR per child per year, up to a max of three children
• Remote working on Sundays
• Working anywhere – 1 month every year
• Family visa costs* (up to a max of three children)
• Individual annual flight allowance*

• International Relocation Package*: Paid flight to Riyadh (for you and your dependents); 60 days accommodation or suitable serviced apartment from your arrival date. Alternatively, if you already have accommodation in Riyadh and do not require a hotel or serviced apartment, then we provide a one-off payment of SAR 5,000; SAR 2,500 towards shipping goods/excess baggage costs on production of receipts/invoices

• Local Relocation Package*: Paid flight to Riyadh (for you and your dependents); 30 days accommodation or suitable serviced apartment from your arrival date. Alternatively, if you already have accommodation in Riyadh and do not require a hotel or serviced apartment, then we provide a one-off payment of SAR 5,000; SAR 2,500 towards shipping goods/excess baggage costs on production of receipts/invoices

*If eligible