Marketing Director

evercare; Riyadh; On-site; SAR 420,000 - 650,000; Full time

Job summary

evercare is seeking an experienced Marketing Director to lead our comprehensive marketing strategy and operations in Riyadh. You will oversee branding, digital marketing, campaign management, and budget planning to drive growth and ROI.

The role requires broad hands-on expertise across all major marketing functions, strong leadership, and the ability to manage budgets and external partners. Saudi Arabia-based, with the goal of delivering measurable business results.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum 6 years of proven marketing experience with leadership responsibilities.
• Experience across all major marketing functions including branding and digital campaigns.
• Proven budgeting and advertising campaign management.

Responsibilities

• Develop and execute comprehensive marketing strategies aligned with business objectives.
• Lead and oversee all marketing functions, including digital marketing, branding, performance marketing, and communications.
• Manage branding and rebranding projects, including brand positioning, identity, and market presence.
• Plan, execute, and optimize integrated marketing and advertising campaigns across multiple channels.
• Develop, allocate, and manage marketing budgets to maximize ROI.
• Oversee digital marketing activities, including paid advertising, SEO, SEM, social media, and lead generation.
• Implement and manage UTM tracking, campaign attribution, and marketing performance measurement.
• Monitor marketing KPIs, conversion rates, customer acquisition costs (CAC), and return on advertising spend (ROAS).
• Lead marketing teams, agencies, and external partners.
• Analyze market trends, customer behavior, and competitors to identify growth opportunities.

Skills

Leadership

Digital marketing

Branding

Campaign management

Budget planning

GA4

UTM tracking

Analytics

Strategic planning

SEO/SEM

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics GA4

Job description

We are seeking an experienced and results-driven Marketing Director to lead our marketing strategy, manage marketing operations, and drive business growth. The ideal candidate must have comprehensive experience across all marketing functions, including branding, rebranding, digital marketing, campaign management, and marketing budget planning.

Key Responsibilities

• Develop and execute comprehensive marketing strategies aligned with business objectives.
• Lead and oversee all marketing functions, including digital marketing, branding, performance marketing, and communications.
• Manage branding and rebranding projects, including brand positioning, identity, and market presence.
• Plan, execute, and optimize integrated marketing and advertising campaigns across multiple channels.
• Develop, allocate, and manage marketing budgets to maximize ROI.
• Oversee digital marketing activities, including paid advertising, SEO, SEM, social media, and lead generation.
• Implement and manage UTM tracking, campaign attribution, and marketing performance measurement.
• Monitor marketing KPIs, conversion rates, customer acquisition costs (CAC), and return on advertising spend (ROAS).
• Lead marketing teams, agencies, and external partners.
• Analyze market trends, customer behavior, and competitors to identify growth opportunities.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum 6 years of proven marketing experience, including leadership responsibilities.
• Strong knowledge and hands-on experience across all major marketing functions.
• Proven experience in branding and/or rebranding projects.
• Demonstrated experience managing marketing budgets and advertising campaigns.
• Strong background in digital marketing, performance marketing, and campaign optimization.
• Practical experience with UTM parameters, Google Analytics (GA4), and campaign tracking.
• Strong analytical, strategic planning, and leadership skills.
• Ability to manage multiple marketing channels and deliver measurable business results.