Marketing Director

FOL Management; Riyadh; On-site; SAR 300,000 - 540,000; Full time

Benefits offered by this job

Competitive compensation

Global exposure

Job summary

Flow is seeking a Marketing Director, MENA, to own the full marketing stack across the region—from brand storytelling to performance dashboards. You will translate Flow's global identity into resonant campaigns in Riyadh, Dubai, and beyond, leading PR, Brand, Growth, and Performance teams.

This builder's role requires 10+ years in marketing, deep regional knowledge, and a track record scaling marketing functions for premium real estate or hospitality brands.

Qualifications

• 10+ years of marketing experience, with senior roles owning brand and performance.
• Deep understanding of the KSA/UAE markets, consumer behavior and media.
• Fluency in English; Arabic is a strong plus for regional contexts.
• Proven track record building and scaling marketing functions for premium brands.

Responsibilities

• Define Flow brand across MENA, ensuring cultural relevance in KSA/UAE and beyond.
• Lead brand campaigns, partnerships, and earned media in English and Arabic.
• Build content, social, CRM, and lifecycle engines to move prospects through funnel.
• Own paid acquisition end-to-end with full P&L responsibility for marketing spend.
• Partner with property leadership, leasing, product, and agencies to align execution.

Skills

Brand strategy

Growth marketing

Performance marketing

Leadership

Analytics

Cross-functional collaboration

Tools

PR tools

Programmatic advertising

CRM platforms

Analytics dashboards

Job description

About The Company

At Flow, we're reimagining what it means to live, work, and connect. More than just a real estate company, Flow is a brand, a technology platform, and an operations ecosystem spanning condominiums, hotels, multifamily residences, and office spaces. We're building a new kind of living experience: one that’s flexible, connected, and designed to create genuine community and real value for the people who call Flow home.

Our mission is oneness: prioritizing our residents and their experiences, and fostering connection with ourselves, their neighbors, and the natural world. By putting people at the center of everything we do, we're creating vibrant, human-centered communities where life, work, creativity, and play all come together in one place.

About The Role

As Marketing Director, MENA, you will own the full marketing stack for Flow across the region - from how the brand shows up in culture, to how we acquire and retain residents in every one of our communities. You will be the senior marketing leader on the ground, building the function from brand to performance and translating Flow's global identity into something deeply resonant in Riyadh, Dubai, and the wider region.

This is a builder's role for someone who is equally fluent in brand storytelling and performance dashboards, and who understands that in our category, every campaign ultimately needs to fill a building. You will report into MENA leadership and lead the teams responsible for PR, Branding, Growth, and Performance.

Responsibilities

Brand & Upper Funnel

• Define and steward the Flow brand across MENA, ensuring consistency with the global brand while building cultural relevance in KSA, the UAE, and beyond.
• Lead brand campaigns, partnerships, and cultural moments that establish Flow as the defining residential brand of the region.
• Oversee PR, communications, and earned media strategy, including spokesperson positioning, press relationships, and reputation management across English and Arabic media.

Mid Funnel & Growth

• Build the content, social, CRM, and lifecycle marketing engines that move prospects from awareness to consideration to tour.
• Lead the growth function across organic social, content, partnerships, events, and referral programs tailored to the behaviors of MENA audiences.
• Develop community-led marketing programs that turn existing residents into the strongest channel for new ones.

Performance & Lower Funnel

• Own paid acquisition end-to-end: paid search, paid social, programmatic, and offline performance channels, with full P&L responsibility for marketing spend.
• Set and hit clear targets for cost per lead, cost per lease, occupancy ramp, and retention, with the analytics and attribution infrastructure to back it up.
• Partner closely with leasing and operations teams to ensure the lead-to-lease funnel is tight and that every marketing dollar maps to occupancy and revenue.

Leadership & Cross-Functional Partnership

• Recruit, develop, and lead a high-performing marketing team across PR, Brand, Growth, and Performance.
• Set clear goals, performance metrics, and accountability standards across the function.
• Partner with property leadership, leasing, product, and global marketing to align local execution with company strategy.
• Manage agency relationships across creative, media, PR, and production in both KSA and UAE.

Ideal Background

• 10+ years of marketing experience, with a meaningful portion in senior roles owning both brand and performance.
• Deep, current understanding of the KSA and UAE markets - consumer behavior, media landscape, regulatory nuances, and cultural context. Arabic fluency is a strong plus.
• Proven track record building and scaling marketing functions, ideally in residential real estate, hospitality, lifestyle, premium consumer brands, or high-growth tech.
• Genuine fluency across the funnel: equally credible briefing a brand campaign, negotiating PR coverage, and interrogating a paid media dashboard.
• Strong analytical foundation, comfortable with attribution models, CAC/LTV thinking, and marketing mix modeling.
• Experience leading multidisciplinary teams and managing agencies across multiple markets.
• A builder's mindset - comfortable operating in a fast-paced, high-growth environment where the function is being built in real time.

Why Join Flow?

Exciting growth opportunity

Competitive Compensation & Benefits.

A chance to make an impact

If you have the energy, talent, and work ethic to thrive in this role, we want to hear from you!

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.