Marketing and Business Manager Gaming Gears

ASUS; Riyadh; On-site; SAR 299,000 - 450,000; Full time

Job summary

A leading technology company is looking for a Marketing and Business Manager for Gaming Gears in Riyadh. This role requires over 10 years of marketing experience in gaming peripherals, a strong grasp of the esports ecosystem, and the ability to execute impactful marketing strategies. The ideal candidate will collaborate closely with retailers and esports partners to drive engagement and visibility. Fluency in both English and Arabic is essential. Join the team to enhance the brand's presence in the Middle East region.

Qualifications

• 10+ years of marketing experience in gaming peripherals or consumer electronics.
• Strong understanding of esports landscape and influencer ecosystem.
• Proven track record in successful marketing campaigns.

Responsibilities

• Develop and execute regional marketing strategies for gaming peripherals.
• Manage integrated marketing campaigns across various channels.
• Build relationships with key retailers and esports partners.

Skills

Marketing experience in gaming peripherals

Understanding of regional gaming communities

Analytical and reporting skills

Creative judgment

Project management abilities

Job description

Job Description: Marketing and Business Manager for Gaming Gears (Middle East Region)

Location: Dubai or Riyadh

Department: Marketing – Gaming Gears

Overview

We are seeking an experienced and highly creative Gaming Gear Marketing Expert to lead marketing strategy and execution for gaming peripherals across the Middle East region. This role requires a deep understanding of the gaming community, esports ecosystem, retailer dynamics, and category competitiveness. The ideal candidate will bring strong regional marketing experience, the ability to build impactful campaigns, and a proven history of growing brand presence and demand for gaming products.

Key Responsibilities

• Develop and execute regional marketing strategies for gaming peripherals (keyboards, mice, headsets mainly and secondary for ASUS/ROG ecosystem).
• Plan, manage, and optimize integrated marketing campaigns across retail, online, social, and esports channels.
• Build strong relationships with key retailers, e-tailers, and esports partners to drive visibility and engagement.
• Manage product launches, go-to-market plans, and promotional calendars tailored to each GCC market.
• Drive co-marketing with power retailers and distributors, ensuring alignment with brand guidelines and performance KPIs.
• Lead community-driven initiatives, influencer collaborations, esports sponsorships, and activations.
• Monitor category performance, competitor activities, and market trends; deliver actionable data-driven insights.
• Ensure the brand maintains a premium presence across online and offline retail touchpoints.
• Manage marketing budgets efficiently, maximizing ROI across programs and partnerships.
• Work closely with the PM and sales team for all sales activities. Be responsible for overall sales result of Gaming Gears.

Qualifications

• 10+ years of marketing experience in gaming peripherals, consumer electronics, or PC hardware.
• Strong understanding of regional gaming communities, esports landscape, and influencer ecosystem in GCC.
• Proven track record in planning and executing successful marketing campaigns across retail and digital channels.
• Experience collaborating with retailers like Jarir, Virgin, Sharaf DG, Extra, Amazon, Noon, etc.
• Data-driven thinker with strong analytical and reporting skills.
• Excellent communication, creative judgment, and project management abilities.
• Fluent in English and Arabic.

KPIs

• Category growth and brand market share in gaming peripherals across the ME region.
• Sell-out performance across key retailers and e-commerce platforms.
• Campaign effectiveness (reach, engagement, conversion, ROI).
• Success of influencer, esports, and community-driven initiatives.
• Execution quality across product launches, promotions, and retail visibility.