Loyalty Specialist

Black & Grey HR; Saudi Arabia; On-site; SAR 60,000 - 90,000; Full time

Job summary

Black & Grey HR is partnering with a leading Saudi retail group to recruit a Loyalty Specialist who will support loyalty and CRM initiatives across the organization, driving customer retention and engagement through data-driven insights and cross-functional collaboration.

Based in Khobar, you will coordinate loyalty programs across stores, apps, and e-commerce, analyze customer data, prepare dashboards, and ensure accurate points accrual and redemption while maintaining privacy and compliance.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Analytics, or a related field.
• 3–5 years of experience in loyalty programs, CRM, customer engagement, retail marketing, or customer analytics.
• Understanding of loyalty program structures and CRM principles.
• Experience with customer databases, CRM platforms, or loyalty management systems.
• Strong analytical and reporting skills; proficiency in Excel; Power BI is a plus.
• Excellent communication and stakeholder management skills.
• Experience in retail, FMCG, or consumer-focused industries preferred.
• GCC or Middle East market experience is an advantage.

Responsibilities

• Support the execution and optimization of loyalty programs, including rewards, promotions, member benefits, and engagement initiatives.
• Assist in developing and implementing targeted CRM and loyalty campaigns to increase customer retention and purchase frequency.
• Monitor loyalty program performance and track key metrics related to member acquisition, engagement, and retention.
• Analyze customer data and purchasing behavior to support segmentation and personalized marketing activities.
• Coordinate loyalty initiatives across stores, mobile applications, e-commerce platforms, and other customer touchpoints.
• Ensure loyalty transactions, points accrual, and redemption activities are accurately processed and maintained.
• Prepare reports and dashboards to evaluate campaign effectiveness and loyalty program performance.
• Collaborate with Marketing, Operations, E-commerce, IT, and external partners to support loyalty program objectives.
• Assist in managing loyalty partnerships, vendor relationships, and promotional collaborations.
• Ensure compliance with customer data privacy requirements and company policies.

Skills

CRM platforms

Data analytics

Excel

Stakeholder management

Retail marketing

Marketing analytics

Education

Bachelor's degree in Marketing, Business Administration, Analytics, or related field

Tools

Power BI

CRM platforms

Job description

Khobar, Saudi Arabia | Posted on 11/06/2026

Black & Grey HR is partnering with a leading retail group in Saudi Arabia to recruit a customer-focused Loyalty Specialist to support the execution and enhancement of customer loyalty and engagement initiatives across the organization.

The Loyalty Specialist will play a key role in driving customer retention, increasing member engagement, and supporting CRM and loyalty campaigns through data-driven insights and operational excellence. This position works closely with cross-functional teams to deliver a seamless omni-channel loyalty experience across digital and in-store touchpoints.

Key Responsibilities

• Support the execution and optimization of loyalty programs, including rewards, promotions, member benefits, and engagement initiatives.
• Assist in developing and implementing targeted CRM and loyalty campaigns to increase customer retention and purchase frequency.
• Monitor loyalty program performance and track key metrics related to member acquisition, engagement, and retention.
• Analyze customer data and purchasing behavior to support segmentation and personalized marketing activities.
• Coordinate loyalty initiatives across stores, mobile applications, e-commerce platforms, and other customer touchpoints.
• Ensure loyalty transactions, points accrual, and redemption activities are accurately processed and maintained.
• Prepare reports and dashboards to evaluate campaign effectiveness and loyalty program performance.
• Collaborate with Marketing, Operations, E-commerce, IT, and external partners to support loyalty program objectives.
• Assist in managing loyalty partnerships, vendor relationships, and promotional collaborations.
• Ensure compliance with customer data privacy requirements and company policies.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Analytics, or a related field.
• 3–5 years of experience in loyalty programs, CRM, customer engagement, retail marketing, or customer analytics.
• Understanding of loyalty program structures, customer retention strategies, and CRM principles.
• Experience working with customer databases, CRM platforms, or loyalty management systems.
• Strong analytical and reporting skills with proficiency in Microsoft Excel; Power BI knowledge is an advantage.
• Excellent communication, coordination, and stakeholder management skills.
• Experience within retail, FMCG, supermarket, or consumer-focused industries is preferred.
• GCC or Middle East market experience will be an added advantage.