Loyalty Marketing Program Lead

Dsquares; Riyadh; Hybrid; SAR 180,000 - 240,000; Full time

Benefits offered by this job

Comprehensive well-being insurance

Annual profit share

Hybrid work environment

Birthday offs

Mobile allowances

Transportation support

Job summary

Dsquares is seeking a senior Loyalty & CRM leader to take direction from the Account Director and translate program strategy into actionable marketing through the team. You will coordinate across partnerships, insights, and Marcom to deliver engaging loyalty initiatives and strong program outcomes.

Responsibilities include budget planning, building business cases for new launches, and presenting to management.

Qualifications

• Excellent understanding of loyalty marketing and current trends.
• Strong financial management and budget control.
• Strong presentation skills in development and delivery.
• Demonstrable creative and strategic thinking.
• Experience in loyalty programs and CRM.
• 7+ years in CRM and Loyalty programs on the vendor side.
• 3+ years in program and account management.

Responsibilities

• Translate program strategy into actionable marketing through the team.
• Coordinate cross-functional stakeholders and drive loyalty initiatives.
• Plan and execute loyalty campaigns to engage members and partners.
• Ensure flawless customer experience and base retention across the program.
• Manage budget planning, investments, and business cases for launches.
• Represent loyalty in management reviews with updates on achievements.
• Prepare presentations and analyses for periodic reviews.
• Identify new business opportunities and monitor the market.

Skills

Loyalty marketing

CRM

Data analysis

Budget management

Presentation skills

Strategic thinking

Cross-functional leadership

Education

Bachelor's Degree in Business Administration / Marketing or equivalent

Tools

CRM software

Job description

Dsquares is seeking a senior Loyalty & CRM leader to take direction from the Account Director and translate program strategy into actionable marketing through the team. You will coordinate across partnerships, insights, and Marcom to deliver engaging loyalty initiatives and strong program outcomes.

Responsibilities include budget planning, building business cases for new launches, and presenting to management.