Local Store Marketing Officer

Urban Oasis / الواحة العصرية; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading fast-casual restaurant chain in the Riyadh region is looking for a Marketing Executive to drive on-ground marketing activities. You will be responsible for executing campaigns, engaging with local communities, and ensuring brand compliance across multiple branches. The ideal candidate will be a Saudi national with a Bachelor’s degree in Marketing or Business and at least 1-2 years of experience in field marketing or retail operations. Strong communication and coordination skills are essential for the role.

Qualifications

• Saudi National.
• Valid driving license and ability to travel across cities.
• 1–2 years experience in field marketing or retail operations.

Responsibilities

• Execute store-level marketing activities across assigned cities.
• Implement central marketing campaigns and promotions.
• Coordinate local activations and partnerships.
• Conduct regular branch visits for quality assurance.

Skills

Communication skills

Coordination skills

Field marketing experience

Influencer management

Education

Bachelor’s degree in Marketing or Business

Tools

Reporting and analytics tools

Job description

Overview

At AFCO, we are passionate about food and committed to providing our customers with the best possible dining experience. With over 100 branches across Saudi Arabia, we are one of the leading chains of fast casual restaurants in the country. Our mission is to prioritize quality and customer satisfaction in every meal we serve. From our fresh ingredients to our expert chefs, we work hard to ensure that every dish we serve is of the highest quality. We believe that good food brings people together, and we are dedicated to creating a welcoming and friendly atmosphere that makes our customers feel right at home. Each of our brands has its own unique personality and specialty.

• Casa Pasta – fast casual pasta restaurant offering a variety of fresh and delicious pasta dishes
• Poshak – fast casual Indian restaurant serving authentic and flavorful Indian cuisine
• Chick N' Dip – casual chicken restaurant serving multi-ethnic chicken dishes suitable for groups and families
• Magma – classic burger joint offering a range of juicy burgers and sides

Region

Region: Riyadh, Al-Kharj, Qassim, Hail

Job Description

Responsible for executing all on-ground and store-level marketing activities across the Central regional cluster. Acts as the field execution arm of the central marketing team, ensuring brand consistency, local activation quality, and effective communication between branches and marketing/Operations teams.

Qualifications

Must Have

• Saudi National
• Bachelor’s degree in Marketing, Business, or related field
• Valid driving license and ability to travel across assigned cities
• Strong communication and coordination skills
• Experience in field marketing or retail operations (1–2 years)

Good to Have

• Experience in F&B or QSR industry
• Ability to manage influencers and partnerships
• Basic knowledge of reporting and analytics tools
• Photography or content creation skills

Responsibilities

• Execute store-level marketing activities across all assigned cities and branches
• Implement central marketing campaigns, promotions, and product launches at branch level
• Coordinate sampling, local activations, school and community partnerships
• Support store branding, new locations updates, and placement of promotional materials
• Coordinate and host influencer visits and local content opportunities when required
• Maintain, update, and monitor Google Maps (Google Business Profile) listings for all branches in the region
• Conduct regular branch visits to ensure execution quality and brand compliance
• Track competitor activities and local market movements within the region
• Provide structured weekly field reports, insights, and execution feedback
• Act as the main marketing point of contact for regional branch managers

Apply now through Scalers!