Influencer Marketing Specialist

Laverne Group | مجموعة لافيرن; Riyadh; On-site; SAR 89,000 - 167,000; Full time

Job summary

Laverne Group | مجموعة لافيرن is seeking an Influencer Marketing Specialist to plan and execute influencer collaborations from concept to launch. You will coordinate with influencers, content creators, designers, and performance marketing teams to drive engagement, conversions, and sales across campaigns.

You will develop clear briefs, manage agreements and deliverables, review influencer content for alignment with brand guidelines, monitor performance, and report insights to optimize future

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications or related field.
• Experience in Influencer Marketing, Digital Marketing, Social Media or Campaign Management.
• Strong understanding of influencer platforms and performance KPIs.
• Ability to coordinate multiple influencers and deliverables simultaneously.
• Proficient communication in English and Arabic.

Responsibilities

• Plan and execute influencer marketing campaigns and promotional activities from concept through launch.
• Identify and coordinate with relevant influencers and content creators based on campaign objectives and target audiences.
• Manage influencer collaborations, including agreements, content requirements, publishing schedules, and campaign deliverables.
• Develop clear briefs for influencers, content creators, and designers, and follow up on the delivery of required visuals and videos.
• Review influencer content to ensure alignment with campaign objectives, brand guidelines, and agreed deliverables.
• Coordinate with the performance marketing team to monitor campaign results, advertising costs, conversions, and sales performance.
• Track and analyze influencer and campaign performance to identify successful activities and areas for improvement.
• Monitor competitors, market trends, promotions, pricing, and marketing activities to identify new campaign opportunities.
• Support WhatsApp and email marketing campaigns by defining target customer segments, offers, and campaign messaging.
• Prepare post-campaign reports highlighting performance, key learnings, results, and recommendations for future campaigns.

Skills

Influencer Marketing

Digital Marketing

Social Media

Campaign Management

Analytical Skills

Communication

Coordination

Microsoft Excel

PowerPoint

Arabic-English communication

Education

Bachelor's degree in Marketing, Business Administration or related field

Tools

Microsoft Excel

PowerPoint

Job description

We are looking for an Influencer Marketing Specialist to plan and execute influencer collaborations and marketing campaigns from concept to launch. The role will coordinate with influencers, content creators, designers, and performance marketing teams while monitoring campaign performance and identifying opportunities to improve engagement, sales, and overall campaign effectiveness.

Key Responsibilities

• Plan and execute influencer marketing campaigns and promotional activities from concept through launch.
• Identify and coordinate with relevant influencers and content creators based on campaign objectives and target audiences.
• Manage influencer collaborations, including agreements, content requirements, publishing schedules, and campaign deliverables.
• Develop clear creative briefs for influencers, content creators, and designers, and follow up on the delivery of required visuals and videos.
• Review influencer content to ensure alignment with campaign objectives, brand guidelines, and agreed deliverables.
• Coordinate with the performance marketing team to monitor campaign results, advertising costs, conversions, and sales performance.
• Track and analyze influencer and campaign performance to identify successful activities and areas for improvement.
• Monitor competitors, market trends, promotions, pricing, and marketing activities to identify new campaign opportunities.
• Support WhatsApp and email marketing campaigns by defining target customer segments, offers, and campaign messaging.
• Prepare post-campaign reports highlighting performance, key learnings, results, and recommendations for future campaigns.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Previous experience in Influencer Marketing, Digital Marketing, Social Media, or Campaign Management.
• Good understanding of influencer marketing and social media platforms.
• Ability to coordinate multiple influencers, campaigns, and deliverables simultaneously.
• Good analytical skills with the ability to understand campaign performance, sales, and marketing KPIs.
• Strong communication, negotiation, and coordination skills.
• Good knowledge of Microsoft Excel and PowerPoint.
• Arabic and English communication skills.