Director of Demand Generation

MINDFREE Consulting | Insurance Talent Hub; Riyadh; On-site; SAR 500,000 - 800,000; Full time

Job summary

Omniful, based in Riyadh, is seeking a data-driven Director of Demand Generation to lead scalable demand and pipeline growth across digital, email, content, partnerships, and events. This leadership role requires collaborating with Sales, RevOps, and Product Marketing to align messaging and drive high-quality leads.

The ideal candidate has 8+ years in demand generation, a track record of mentoring teams, and strong analytics to optimize performance and ROI.

Qualifications

• 8+ years in demand generation, growth marketing, or related roles in SaaS/B2B tech.
• Proven leadership of a high-performing demand gen team.
• Strong analytical skills to drive data-based decisions.

Responsibilities

• Develop and lead the overall demand generation strategy across digital, email, content, partnerships, and events.
• Plan, execute, and optimize multi-channel campaigns to generate pipeline and new customer acquisition.
• Lead collaboration with Sales, Product Marketing, RevOps, and Content teams to align messaging and lead hand-offs.

Skills

Demand generation

Leadership

Analytics

Multi-channel campaigns

CRM proficiency

Buyer personas

Data-driven

Communication skills

Tools

Salesforce

HubSpot

Marketo

Pardot

Job description

About the job Director of Demand Generation

About Omniful:

Omniful gives businesses one place to run everything operations and supply chain. It brings together all of the operating systems that are normally scattered across a company, like Order Management, Shipping Gateway, Warehouse Management, Transportation Management, Supply Chain, Point of Sale and more. For the first time ever, you can manage and automate every part of the operations lifecycle in a single system.

Omniful enables retail, logistics, D2C brands, and e-commerce businesses to scale efficiently and enhance customer satisfaction through a unified, vertically integrated solution.

Based in Riyadh, KSA, Omniful has raised $10+M from the regions top investors RAED Ventures, VentureSouq, SEEDRA Ventures, Jahez Group, DASH Ventures, Bunat Ventures, Sanabil 500,and is considered one of the fastest-growing SaaS startups that came out of the MENA region.

Role Overview:

We are seeking a data-driven Director of Demand Generation to lead our efforts in creating scalable demand and driving pipeline growth. This is a key leadership role, where you will be responsible for developing and executing multi-channel campaigns, optimizing lead generation strategies, and nurturing prospects across the entire sales funnel. The ideal candidate will be highly collaborative, analytical, and skilled in managing a range of demand generation activities that align with Omnifuls growth objectives.

Key Responsibilities:

• Demand Generation Strategy and Execution:

  • Develop and lead the overall demand generation strategy, including campaigns across digital, email, content, partnerships, and events, to drive top-of-funnel growth and maximize qualified leads.

  • Plan, execute, and optimize multi-channel campaigns that include paid search, paid social, ABM, content marketing, email marketing, and SEO to generate pipeline and drive new customer acquisition.

  • Collaborate with Sales and Product Marketing to ensure alignment on messaging, targeting, and campaign objectives that resonate with Omnifuls target audience.

• Pipeline Growth and Optimization:

  • Drive pipeline growth by continuously testing, refining, and scaling demand generation programs, leveraging data insights to optimize performance and ensure high-quality lead flow.

  • Implement effective lead scoring, nurturing, and conversion strategies to move prospects through the funnel, maximizing MQL-to-SQL conversions and supporting sales goals.

  • Work closely with the RevOps team to ensure data integrity, accurate tracking, and reporting across CRM and marketing automation tools.

• Team Leadership and Cross-Functional Collaboration:

  • Lead and mentor a team of demand generation specialists, overseeing performance, professional growth, and strategic contribution to Omnifuls growth goals.

  • Partner with Content, Product Marketing, and Sales Enablement teams to ensure campaigns are supported by compelling content, aligned messaging, and optimized lead hand-offs.

  • Foster strong cross-functional relationships with Sales, RevOps, and Customer Success to drive alignment, feedback, and continuous improvement across demand generation efforts.

• Analytics, Reporting, and Budget Management:

  • Own demand generation KPIs, tracking and analyzing campaign performance, ROI, and pipeline impact to inform strategy adjustments and optimize resource allocation.

  • Prepare and present regular reports on campaign effectiveness, pipeline generation, and key metrics to the executive team.

  • Manage the demand generation budget to ensure cost-effective use of resources, making adjustments based on performance data to maximize impact and meet growth targets.

Qualifications:

Experience: 8+ years in demand generation, growth marketing, or related roles within a SaaS, B2B tech, or high-growth startup environment, with a strong focus on pipeline generation and revenue impact.

Leadership: Proven experience managing and mentoring a high-performing demand generation team, with a track record of developing talent and fostering collaboration.

Analytical Skills: Strong analytical skills with the ability to interpret data, generate insights, and translate findings into actionable strategies.

Expertise in Multi-Channel Campaigns: Demonstrated experience in planning, executing, and optimizing campaigns across digital channels (paid search, paid social, ABM, email marketing) and events.

Technical Proficiency: Proficiency in CRM (Salesforce, HubSpot, or similar) and marketing automation platforms (e.g., Marketo, Pardot) with a working knowledge of analytics tools like Google Analytics and reporting platforms.

Customer-Centric Mindset: Strong understanding of buyer personas, sales funnels, and customer journey mapping to create targeted campaigns that meet the needs of Omnifuls audience.

Data-Driven Decision Making: Ability to make strategic decisions backed by data, continuously refining campaigns based on performance insights.

Creativity and Innovation: A creative thinker who can bring fresh ideas to demand generation campaigns and adopt new channels or techniques to drive engagement.

High Accountability: Results-oriented with a focus on achieving targets, a high degree of accountability, and a proactive approach to problem-solving.

Exceptional Communication Skills: Clear and effective communication skills, with the ability to present ideas and results to both internal teams and executive leadership.

Why Join Omniful?

Impactful Work: Directly influence the growth of a fast-scaling company at the forefront of operations and supply chain management.

Innovative Culture: Join a team committed to continuous improvement, creativity, and excellence.

Growth Opportunity: Shape Omnifuls growth trajectory with significant influence over strategic revenue initiatives. How many companies in the market can you say has a global potential to reach hundreds of millions of dollars in annual revenue, from the region?

Competitive Compensation: We offer a competitive salary, performance-based incentives, and equity options.

At Omniful, were building a culture that attracts and empowers the top 0.1% of smart relentless talent individuals who think and act with the ingenuity of hackers and the boldness of pirates. Here, high ownership, deep accountability, and a whatever it takes mentality arent just encouragedtheyre required! We cut through politics and bureaucracy to focus on what truly matters: solving complex challenges, driving meaningful impact, and creating the future of ops and supply chain mgmt. If youre ready to break boundaries, collaborate with brilliant minds, and make a lasting legacy for decades to come, Omniful is where you belong.

If youre a strategic, analytical demand generation leader who thrives in fast-paced environment and is passionate about driving pipeline growth, wed love to meet you!