Growth-Driven Director of Demand Gen

MINDFREE Consulting | Insurance Talent Hub; Riyadh; On-site; SAR 500,000 - 800,000; Full time

Job summary

Omniful, based in Riyadh, is seeking a data-driven Director of Demand Generation to lead scalable demand and pipeline growth across digital, email, content, partnerships, and events. This leadership role requires collaborating with Sales, RevOps, and Product Marketing to align messaging and drive high-quality leads.

The ideal candidate has 8+ years in demand generation, a track record of mentoring teams, and strong analytics to optimize performance and ROI.

Qualifications

• 8+ years in demand generation, growth marketing, or related roles in SaaS/B2B tech.
• Proven leadership of a high-performing demand gen team.
• Strong analytical skills to drive data-based decisions.

Responsibilities

• Develop and lead the overall demand generation strategy across digital, email, content, partnerships, and events.
• Plan, execute, and optimize multi-channel campaigns to generate pipeline and new customer acquisition.
• Lead collaboration with Sales, Product Marketing, RevOps, and Content teams to align messaging and lead hand-offs.

Skills

Demand generation

Leadership

Analytics

Multi-channel campaigns

CRM proficiency

Buyer personas

Data-driven

Communication skills

Tools

Salesforce

HubSpot

Marketo

Pardot

Job description

Omniful, based in Riyadh, is seeking a data-driven Director of Demand Generation to lead scalable demand and pipeline growth across digital, email, content, partnerships, and events. This leadership role requires collaborating with Sales, RevOps, and Product Marketing to align messaging and drive high-quality leads.

The ideal candidate has 8+ years in demand generation, a track record of mentoring teams, and strong analytics to optimize performance and ROI.