Content Marketing Manager

MINDFREE Consulting | Insurance Talent Hub; Riyadh; On-site; SAR 167,000 - 279,000; Full time

Job summary

Omniful based in Riyadh seeks a Content Marketing Manager to drive content strategy, educate and convert our audience, and support SEO and demand generation goals. Reporting to the Director of Demand Generation, you will develop high-quality content and collaborate with Product Marketing, Sales, and Customer Success, while leading external writers as needed.

The ideal candidate has 5+ years in B2B SaaS content, a strong portfolio, and a data-driven mindset to shape content that resonates across

Qualifications

• 5+ years in content marketing or similar B2B SaaS roles.
• Portfolio showing diverse content formats.
• Strong SEO, analytics, and keyword research skills.
• Excellent communication and cross-functional collaboration.

Responsibilities

• Develop and execute a content strategy aligned with growth objectives.
• Create calendars for blogs, whitepapers, case studies, ebooks, and campaigns.
• Collaborate with SEO and Growth to optimize distribution and reach.
• Drive audience engagement across funnel stages from awareness to decision.
• Maintain Omniful’s brand voice and thought leadership in ops and supply chain.

Skills

Content Strategy

Writing & Editing

SEO Analytics

Project Management

Collaboration

Data-Driven

Strategic Vision

Customer-Centric

Creative Thinking

Tools

Google Analytics

Ahrefs

SEMrush

Job description

Omniful gives businesses one place to run everything operations and supply chain. It brings together all of the operating systems that are normally scattered across a company, like Order Management, Shipping Gateway, Warehouse Management, Transportation Management, Supply Chain, Point of Sale and more. For the first time ever, you can manage and automate every part of the operations lifecycle in a single system.

Omniful enables retail, logistics, D2C brands, and e-commerce businesses to scale efficiently and enhance customer satisfaction through a unified, vertically integrated solution.

Based in Riyadh, KSA, Omniful has raised $10+M from the region’s top investors RAED Ventures, VentureSouq, SEEDRA Ventures, Jahez Group, DASH Ventures, Bunat Ventures, Sanabil 500,and is considered one of the fastest-growing SaaS startups that came out of the MENA region.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @omniful.com or @omniful.ai addresses.

Role Overview

The Content Marketing Manager will drive Omniful’s content strategy to engage, educate, and convert our target audience across various channels. Reporting to the Director of Demand Generation, this role is responsible for developing high-quality content that builds brand authority, supports SEO and demand generation goals, and nurtures leads throughout the buyer’s journey. The ideal candidate is a strategic thinker, a skilled writer, and highly collaborative, with experience in B2B SaaS or tech content creation.

Key Responsibilities

Content Strategy and Development

• Develop and execute a content marketing strategy that aligns with Omniful’s growth objectives, focusing on lead generation, brand awareness, and thought leadership.
• Create and manage a content calendar covering blogs, whitepapers, case studies, eBooks, infographics, email campaigns, and more to engage various audience segments.
• Collaborate with SEO and Growth teams to optimize content for search and distribution, ensuring all content is discoverable, relevant, and impactful.

Audience Engagement and Funnel Optimization

• Craft content for every stage of the funnel, from awareness to decision, ensuring that messaging aligns with the needs and pain points of our target audience.
• Develop personas and audience profiles to better understand our target market, tailoring content themes and formats to resonate with specific segments.
• Analyze content performance metrics to identify and refine top-performing topics, formats, and distribution channels, optimizing for conversion and engagement.

Cross-Functional Collaboration

• Work closely with Product Marketing, Sales, and Customer Success to gather insights, align messaging, and create materials that support sales enablement and customer education.
• Partner with Demand Generation to integrate content into multi-channel campaigns, ensuring consistent messaging and a cohesive brand experience across all touchpoints.
• Collaborate with external writers, designers, and agencies as needed to enhance content production quality and expand capacity.

Brand Voice and Thought Leadership

• Develop and maintain Omniful’s brand voice across all content, ensuring consistency, clarity, and professionalism.
• Position Omniful as a thought leader in operational and supply chain management by creating insightful, research-backed content that addresses industry trends and challenges.
• Identify opportunities for guest contributions, interviews, and collaborations with industry experts to further establish Omniful’s authority in the market.

Qualifications

• Experience: 5+ years in content marketing or a similar role, focusing on B2B SaaS, or enterprise content, technology, or supply chain management.
• Content Development Skills: Exceptional writing, editing, and storytelling skills, with a strong portfolio of content that demonstrates expertise in creating various content formats.
• SEO and Analytics: Proficiency in SEO best practices, keyword research, and tools like Google Analytics, Ahrefs, or SEMrush to drive content visibility and performance.
• Project Management: Strong organizational skills with the ability to manage multiple projects, deadlines, and collaborators simultaneously.
• Collaboration and Communication: Excellent communication and interpersonal skills, with the ability to work cross-functionally and effectively present ideas to stakeholders.
• Data-Driven Mindset: Ability to use content performance metrics and audience insights to refine content strategy and improve engagement.
• Strategic Vision: A proactive, forward-thinking approach to content strategy, with an understanding of how content supports business goals and the customer journey.
• Customer-Centric Focus: Commitment to understanding audience needs, pain points, and preferences, delivering content that resonates and drives action.
• Creativity and Adaptability: A creative thinker with the flexibility to adapt content to changing trends, market needs, and audience preferences.

Why Join Omniful?

• Impactful Work: Directly influence the growth of a fast-scaling company at the forefront of operations and supply chain management.
• Innovative Culture: Join a team committed to continuous improvement, creativity, and excellence.
• Growth Opportunity: Shape Omniful’s growth trajectory with significant influence over strategic revenue initiatives. How many companies in the market can you say has a global potential to reach hundreds of millions of dollars in annual revenue, from the region?
• Competitive Compensation: We offer a competitive salary, performance-based incentives, and equity options.

At Omniful, we’re building a culture that attracts and empowers the top 0.1% of smart relentless talent individuals who think and act with the ingenuity of hackers and the boldness of pirates. Here, high ownership, deep accountability, and a ‘whatever it takes’ mentality aren’t just encouragedthey’re required! We cut through politics and bureaucracy to focus on what truly matters: solving complex challenges, driving meaningful impact, and creating the future of operations and supply chain management. If you’re ready to break boundaries, collaborate with brilliant minds, and make a lasting legacy for decades to come, Omniful is where you belong.

If you’re a content marketer with a passion for storytelling, customer engagement, and brand-building, we’d love to meet you!