Digital Marketing Specialist

OmniOps; Riyadh; On-site; SAR 134,000 - 201,000; Full time

Job summary

OmniOps in Riyadh is seeking a hands-on Digital Marketing Specialist to own our presence on LinkedIn and X, manage paid campaigns on LinkedIn Campaign Manager and Google Ads, and support omnichannel marketing initiatives.

You will craft compelling copy for social posts and ads, track performance metrics, and collaborate with internal teams to align content with launches and campaigns across channels.

Qualifications

• 2–4 years of experience in a digital marketing role
• Hands-on experience with LinkedIn Campaign Manager and Google Ads, actual campaign ownership
• Google Ads certification
• Proven experience planning and executing omnichannel marketing campaigns
• Strong copywriting skills for social and ad formats
• Comfortable with analytics tools (Google Analytics, LinkedIn Insights, or similar)

Responsibilities

• Manage and grow our LinkedIn and X accounts: scheduling, posting, and community engagement
• Plan, set up, and optimize paid campaigns on LinkedIn Campaign Manager and Google Ads
• Write copy for social posts, ads, and campaign assets
• Lead and support the execution of omnichannel marketing campaigns, ensuring consistent messaging across touchpoints
• Track and report on performance metrics (reach, engagement, CTR, conversions) and translate data into actionable recommendations
• Collaborate with internal stakeholders to align content with ongoing campaigns and launches

Skills

LinkedIn Campaign Manager

Google Ads

Copywriting

Omnichannel marketing

Campaign ownership

Analytics tools

B2B marketing

Tools

LinkedIn Insights

Google Analytics

Zoho CRM

Job description

OmniOps is a Riyadh-based technology solutions provider, serving organizations across Saudi Arabia and beyond. With offices in Jordan, Egypt, and Morocco, we specialize in empowering businesses to migrate and scale their AI technology infrastructure confidently, achieving a high level of maturity in their digital landscapes. Our comprehensive services and products guarantee seamless cloud migration, scalability, and management, ensuring optimal performance and consistent reliability for our valued partners.

About The Role

We're looking for a hands-on Digital Marketing Specialist to own our presence on LinkedIn and X, run paid campaigns on LinkedIn and Google Ads, and support omnichannel marketing campaigns. You'll work closely with the marketing manager to develop and execute campaigns that span multiple channels and drive measurable results.

• Manage and grow our LinkedIn and X accounts: scheduling, posting, and community engagement
• Plan, set up, and optimize paid campaigns on LinkedIn Campaign Manager and Google Ads
• Write copy for social posts, ads, and campaign assets
• Lead and support the execution of omnichannel marketing campaigns, ensuring consistent messaging across touchpoints
• Track and report on performance metrics (reach, engagement, CTR, conversions) and translate data into actionable recommendations
• Collaborate with internal stakeholders to align content with ongoing campaigns and launches

Requirements

• 2-4 years of experience in a digital marketing role
• Hands-on experience with LinkedIn Campaign Manager and Google Ads, actual campaign ownership
• Google Ads certification
• Proven experience planning and executing omnichannel marketing campaigns
• Strong copywriting skills for social and ad formats
• Comfortable working with analytics tools (Google Analytics, LinkedIn Insights, or similar)
• Organized, proactive, and able to manage multiple campaigns simultaneously
• Experience in B2B marketing is a plus

Nice to Have

• LinkedIn Marketing certification
• Experience with Zoho (CRM and/or marketing automation)
• Background in tech, SaaS, or infrastructure sectors