Digital Marketing Manager

Boutiqaat; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading e-commerce brand in Riyadh is seeking a Digital Marketing Manager to oversee their digital marketing strategy and drive growth. This role involves planning and executing campaigns across various digital channels, optimizing performance, and leading a talented team. The ideal candidate will have 9–12 years of experience in digital marketing, with a strong analytical background and proficiency in digital marketing tools. An opportunity to be part of a transformative journey in e-commerce awaits you.

Qualifications

• 9–12 years of digital marketing experience, 3–4 years in a leadership role.
• Proven success in managing integrated digital campaigns.
• Experience with web analytics and tracking.

Responsibilities

• Plan and execute multi-channel digital marketing campaigns.
• Analyze performance, optimize ROI, and improve campaign effectiveness.
• Manage and mentor a team of specialists.

Skills

Digital marketing strategy development

Team leadership

Data analysis

Campaign optimization

Content creation

SEO tools proficiency

PPC advertising knowledge

Education

Bachelor’s degree in Marketing or related field

Tools

Google Ads

Google Analytics

Facebook Ads Manager

SEMrush

Ahrefs

Job description

Are you a digital powerhouse who thrives on data, creativity, and results?

At Boutiqaat, we’re looking for a Digital Marketing Manager to lead our digital growth journey driving traffic, conversions, and brand love across every digital touchpoint.

If you’re passionate about building impactful campaigns, leading high-performing teams, and turning insights into action, this role is for you.

As a Digital Marketing Manager, you will own and shape Boutiqaat digital marketing strategy planning, executing, and optimizing campaigns across SEM, SEO, social media, email, display advertising, and beyond. From brand awareness to customer acquisition, you’ll ensure every campaign delivers measurable impact and supports our growth objectives.

What You’ll Be Doing

• Plan and execute multi-channel digital marketing campaigns aligned with business goals
• Analyze performance, optimize ROI, and continuously improve campaign effectiveness
• Oversee the creation of engaging, high-quality content that speaks to our audience
• Manage content calendars to ensure timely and consistent execution
• Partner closely with Sales to deliver powerful digital marketing support
• Manage and mentor a team of SEO specialists, social media managers, and content creators
• Provide regular feedback, coaching, and development opportunities
• Strengthen Boutiqaat’s online presence and brand reputation
• Oversee social media platforms including Instagram, Facebook, Snapchat, Twitter/X, and YouTube
• Ensure consistent, compelling brand storytelling across all digital channels
• Collaborate with media partners and stakeholders to amplify campaigns
• Track KPIs such as CPL, CPA, ROI, website traffic, and engagement
• Deliver insights and recommendations to senior management
• Conduct competitor and market analysis to stay ahead of trends
• Manage and optimize the digital marketing budget
• Develop digital strategies for new and existing products
• Launch innovative online initiatives, promotions, and campaigns
• Create and maintain a strong digital framework and social media governance
• Drive traffic to both the website and mobile app through SEO, PPC, and performance marketing

What You Bring to the Table

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field
• 9–12 years of digital marketing experience, with 3–4 years in a leadership role
• Proven success in managing integrated digital campaigns and teams
• Strong analytical background with a performance-driven mindset
• Hands‑on experience with Google Ads, Google Analytics, Facebook Ads Manager, SEO tools (SEMrush, Ahrefs), email platforms, and CRM systems
• Solid understanding of web analytics and tracking
• Fluent in English; Arabic is an advantage
• Strategic thinker with a strong creative edge
• Data‑driven, analytical, and results‑oriented
• Confident leader with excellent communication skills
• Ability to juggle multiple projects in a fast‑paced environment
• Curious, adaptable, and always ahead of digital trends

Why Boutiqaat?

At Boutiqaat, you won’t just join a company you’ll join a movement redefining e-commerce beauty and lifestyle retail. Here, every day offers new challenges, learning opportunities, and a chance to help build a smarter, more efficient operation from the ground up.

Ready to Grow with Us?

Kickstart your career with hands‑on experience, expert mentorship, and real impact.

Apply now and be part of something exciting!