Digital Marketing Manager

Squadio; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading marketing firm in Riyadh seeks a Marketing Manager to lead and develop marketing strategies for digital campaigns, brand management, and partnership initiatives. The successful candidate will work closely with an external marketing agency, manage the marketing budget, and analyze performance data to ensure effective customer acquisition. Candidates must have at least 5 years of marketing management experience, strong knowledge of ad platforms, and be fully fluent in Arabic and English. This role offers an opportunity to significantly impact the company's growth and brand awareness.

Qualifications

• Minimum 5 years of experience in marketing management or digital marketing.
• Proven experience managing external marketing agencies.
• Deep understanding of Saudi digital consumer behavior.

Responsibilities

• Develop and execute comprehensive marketing strategies.
• Manage daily relationship with marketing agency and monitor campaigns.
• Analyze marketing data to improve performance and ROI.

Skills

Digital marketing management

Analytics (GA4, Appsflyer)

Leadership

Communication

Organizational skills

Education

Bachelor’s degree in Marketing or related field

Tools

CRM software

Ad platforms (Meta, Google, TikTok, Snapchat)

Job description

Role Purpose

To lead and develop the marketing strategy overseeing all internal and external marketing activities, including digital campaigns, brand management, and paid advertising. The Marketing Manager will work closely with the external marketing agency to ensure alignment with goals for growth, awareness, and customer acquisition.

Key Responsibilities

1. Develop and execute comprehensive marketing strategies for Pre-Launch, Launch, and Post-Launch phases.
2. Manage the daily relationship with the marketing agency and monitor ad campaign performance.
3. Define target audiences (Customers & Service Providers) and create tailored acquisition plans.
4. Supervise content creation with the agency (copywriting, visuals, videos, influencer collaborations).
5. Analyze marketing data to evaluate performance and improve ROI and conversion rates.
6. Build and maintain a strong digital presence across TikTok, Instagram, Google, and Snapchat.
7. Collaborate with product and tech teams to ensure consistent marketing and in-app messaging.
8. Prepare weekly and monthly reports on marketing KPIs and strategic recommendations.
9. Work closely with sales and operations teams to connect marketing impact to business outcomes.
10. Manage the marketing budget and oversee spending across different channels.
11. Maintain brand identity, tone of voice, and visual communication across all platforms.
12. Launch partnership and co-marketing campaigns with key service providers.
13. Propose new growth and retention initiatives (Loyalty, Affiliate, Referral Programs).
14. Explore new tools, trends, and technologies to strengthen Noorcom’s marketing strategy.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum 5 years of experience in marketing management or digital marketing (preferably in marketplaces or app-based services).
• Proven experience managing external marketing agencies.
• Strong knowledge of ad platforms (Meta, Google, TikTok, Snapchat).
• Advanced analytical skills using GA4, Appsflyer, Firebase, CRM, etc.
• Deep understanding of Saudi digital consumer behavior.
• Excellent leadership, communication, and organizational skills.
• Full fluency in Arabic and English.