Digital Marketing Lead

Saudi Credit Information Company - SIMAH; Riyadh; On-site; SAR 167,000 - 279,000; Full time

Job summary

SIMAH invites a digital marketing professional to plan, execute, and optimize its online campaigns, ensuring strong brand presence and ROI across relevant channels. You will lead social marketing strategy, manage cross-channel campaigns, and collaborate with creative and development teams to deliver high-quality assets.

You will build a comprehensive content library, set creative production standards, and report performance insights to stakeholders for continuous improvement and stronger

Qualifications

• 4+ years of relevant experience.
• Bachelor’s in marketing, Digital Marketing, Business Administration, or related field.
• Preferred CIM (Chartered Institute of Marketing), DMP (Digital Marketing Professional), or CBM (Certified Brand Manager).

Responsibilities

• Lead the development of the social marketing strategy through research, platform determination, benchmarking and audience identification.
• Plan and manage marketing campaigns leveraging digital and offline channels to maximize outreach and ROI.
• Work closely with Web Development Team providing clear briefs for implementation and ensure timely delivery.
• Set up and optimize digital campaigns across Google, Meta, Twitter, TikTok, LinkedIn and other digital platforms.
• Build and maintain a content library ensuring access to accurate and optimized materials.
• Establish creative production standards and supervise design outputs to support marketing initiatives.
• Communicate campaign performance and insights with stakeholders for continuous improvement.
• Foster innovation by adopting emerging trends to enhance SIMAH’s competitive advantage and engagement.

Skills

Social marketing

Digital marketing

Campaign planning

Content development

Education

Bachelor’s in marketing, Digital Marketing, Business Administration, or related field

Job description

Behind every confident decision, there’s trusted information.

At SIMAH, we provide trusted credit information and insights that enable informed decision-making, promote responsible lending, and contribute to a stronger and more sustainable financial ecosystem.

Be part of the impact.

About the Job.

To support the planning, execution, and optimization of SIMAH’s digital marketing initiatives across relevant online channels, ensuring effective brand presence, audience engagement, campaign performance, and alignment with marketing and communication objectives.

Key Responsibilities.

• Lead the development of the social Marketing strategy through research, platform determination, and benchmarking and audience identification in order to propose the initiatives that will better promote the corporate image of SIMAH and increase the website traffic.
• Plan and manage marketing campaigns by leveraging digital and offline channels and allocating resources effectively to maximize outreach, engagement, and ROI.
• work closely with the Web Development Team providing a clear internal brief for team/external agency implementation and ensure web projects are completed and delivered on time.
• Set up and optimize digital campaigns within multiple platforms including Google, Meta (FB/IG), Twitter, TikTok, LinkedIn & digital marketing
• Build and maintain a comprehensive content library by managing development, production, and dissemination processes to ensure timely access to accurate and optimized communication materials.
• Establish creative production standards by defining quality benchmarks and supervising graphic design and multimedia outputs to deliver high-quality assets that support marketing initiatives.
• Communicate campaign performance and insights by preparing reports and sharing updates with stakeholders to enable informed decision-making and continuous improvement.
• Foster innovation in marketing practices by encouraging creative ideas and adopting emerging trends to enhance SIMAH’s competitive advantage and customer engagement.

Requirements.

Years of Experience:

4+ years of relevant experience.

Qualification:

Bachelor’s in marketing, Digital Marketing, Business Administration, or any related field.

Professional Certificates:

Preferred CIM (Chartered Institute of Marketing), DMP (Digital Marketing Professional), or CBM (Certified Brand Manager).