Digital and Event Marketing Specialist

Jobgether; Saudi Arabia; Remote; SAR 169,000 - 206,000; Full time

Benefits offered by this job

Paid time off

Healthcare coverage

Vision and dental benefits

Retirement options

Parental leave

Flexible remote

Professional development

Collaborative environment

Job summary

Jobgether, on behalf of a partner, is seeking a Digital and Event Marketing Specialist based in Saudi Arabia. The role blends digital marketing, event strategy, content creation, and community growth to increase brand awareness and generate qualified leads.

You will lead partner webinars, in-person events, and industry engagements from planning through execution and follow-up. A key focus is growing visibility on Chinese platforms, especially WeChat and Xiaohongshu, using organic and paid

Qualifications

• Native-like fluency in Chinese (spoken and written).
• Strong familiarity with Chinese social media platforms, especially WeChat and Xiaohongshu.
• Experience in marketing through internships, campus groups, or professional roles.
• Understanding of U.S. college application process is beneficial.
• Excellent time management, organization, and prioritization skills.
• Ability to manage multiple marketing initiatives and events in a fast-paced environment.
• Understanding of current marketing trends and best practices in digital marketing.
• Strong analytical mindset to translate campaign data into actionable insights.
• Interest in using AI tools to improve marketing efficiency and output.

Responsibilities

• Develop and execute marketing strategies to increase brand awareness and generate qualified leads.
• Plan and manage full-cycle marketing campaigns from strategy through measurement and optimization.
• Experiment with organic and paid channels, including content, ads, social, publicity, lead-gen, and events.
• Lead planning and execution of partner webinars, in-person events, RSVPs and related activities.
• Research relevant industry expos and networking opportunities; represent the organization when appropriate.
• Create engaging content for WeChat and other Chinese social channels.
• Build and maintain strategic partnerships with industry players and organizations.
• Monitor campaign performance, analyze results, and measure progress against goals.
• Leverage AI-powered tools to improve marketing productivity and campaign impact.

Skills

Chinese language fluency

Event marketing

Content creation

Campaign management

Performance analytics

Tools

WeChat

Xiaohongshu

AI marketing tools

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Digital and Event Marketing Specialist based in Saudi Arabia.

This role combines digital marketing, event strategy, content creation, and community growth to expand brand awareness and generate qualified leads.

You will lead partner webinars, in-person events, and industry engagements from planning through execution and follow-up.

A key focus will be growing visibility and engagement across Chinese social platforms, particularly WeChat and Xiaohongshu.

You will experiment with organic and paid acquisition channels while developing campaigns that support broader business goals.

The position offers an opportunity to build strategic partnerships and contribute to expansion into new markets.

Working in a fast-paced and collaborative environment, you will use performance insights and AI tools to continuously improve marketing efficiency and impact.

Accountabilities

• Develop and execute marketing strategies and tactics designed to increase brand awareness and generate qualified leads.
• Plan and manage full-cycle marketing campaigns from initial strategy through execution, measurement, and optimization.
• Experiment with organic and paid acquisition channels, including content marketing, advertising, social media, publicity, lead-generation campaigns, and events.
• Lead the planning and execution of partner webinars, in-person events, presentations, RSVPs, and related activities.
• Research relevant industry expos, networking opportunities, and other events, and represent the organization when appropriate.
• Create valuable, engaging, and platform-appropriate content for WeChat and other Chinese social channels.
• Build and maintain strategic partnerships with relevant industry players and organizations.
• Monitor campaign performance, analyze results, identify insights, and measure progress against established goals.
• Leverage AI-powered tools and emerging technologies to improve marketing productivity, content creation, and campaign effectiveness.

Requirements

• Native-like fluency in both spoken and written Chinese.
• Strong familiarity with Chinese social media platforms, particularly WeChat, Xiaohongshu, and similar channels.
• Previous experience in marketing through internships, campus organizations, professional roles, or related activities.
• Working knowledge of the U.S. college application and admissions process.
• Strong time-management, organization, and prioritization skills.
• Ability to manage multiple marketing initiatives and event-related activities in a fast-paced environment.
• Understanding of current marketing trends, emerging channels, and industry best practices.
• Strong analytical mindset with the ability to evaluate campaign performance and translate insights into action.
• Interest in using AI tools to improve marketing efficiency and output.

Benefits

• Annual salary of $45,000–$55,000.
• Paid time off.
• Healthcare coverage.
• Vision and dental benefits.
• Retirement options.
• Parental leave.
• Flexible remote work.
• Professional development opportunities.
• Fun, collaborative, and growth-oriented work environment.