Digital & Event Marketing Lead – WeChat & Global Events (Remote)

Jobgether; Saudi Arabia; Remote; SAR 169,000 - 206,000; Full time

Benefits offered by this job

Paid time off

Healthcare coverage

Vision and dental benefits

Retirement options

Parental leave

Flexible remote

Professional development

Collaborative environment

Job summary

Jobgether, on behalf of a partner, is seeking a Digital and Event Marketing Specialist based in Saudi Arabia. The role blends digital marketing, event strategy, content creation, and community growth to increase brand awareness and generate qualified leads.

You will lead partner webinars, in-person events, and industry engagements from planning through execution and follow-up. A key focus is growing visibility on Chinese platforms, especially WeChat and Xiaohongshu, using organic and paid

Qualifications

• Native-like fluency in Chinese (spoken and written).
• Strong familiarity with Chinese social media platforms, especially WeChat and Xiaohongshu.
• Experience in marketing through internships, campus groups, or professional roles.
• Understanding of U.S. college application process is beneficial.
• Excellent time management, organization, and prioritization skills.
• Ability to manage multiple marketing initiatives and events in a fast-paced environment.
• Understanding of current marketing trends and best practices in digital marketing.
• Strong analytical mindset to translate campaign data into actionable insights.
• Interest in using AI tools to improve marketing efficiency and output.

Responsibilities

• Develop and execute marketing strategies to increase brand awareness and generate qualified leads.
• Plan and manage full-cycle marketing campaigns from strategy through measurement and optimization.
• Experiment with organic and paid channels, including content, ads, social, publicity, lead-gen, and events.
• Lead planning and execution of partner webinars, in-person events, RSVPs and related activities.
• Research relevant industry expos and networking opportunities; represent the organization when appropriate.
• Create engaging content for WeChat and other Chinese social channels.
• Build and maintain strategic partnerships with industry players and organizations.
• Monitor campaign performance, analyze results, and measure progress against goals.
• Leverage AI-powered tools to improve marketing productivity and campaign impact.

Skills

Chinese language fluency

Event marketing

Content creation

Campaign management

Performance analytics

Tools

WeChat

Xiaohongshu

AI marketing tools

Job description

Jobgether, on behalf of a partner, is seeking a Digital and Event Marketing Specialist based in Saudi Arabia. The role blends digital marketing, event strategy, content creation, and community growth to increase brand awareness and generate qualified leads.

You will lead partner webinars, in-person events, and industry engagements from planning through execution and follow-up. A key focus is growing visibility on Chinese platforms, especially WeChat and Xiaohongshu, using organic and paid