CRM Assistant Manager

Delivery Hero SE; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading global delivery platform is seeking a skilled CRM Manager to enhance customer engagement through strategic lifecycle campaigns. The role involves executing data-driven initiatives using the Braze platform, analyzing performance metrics, and collaborating with various departments to ensure alignment with business objectives. Ideal candidates should possess 3-5 years of CRM experience, a Bachelor's degree, and be proficient in data analysis, with hands-on expertise in marketing automation tools. This position is located in Riyadh, Saudi Arabia.

Qualifications

• 3–5 years of proven CRM experience in tech, app, or e-commerce.
• Hands-on experience with Braze for campaigns and automations.
• Experience leading large-scale CRM campaigns with measurable impact.

Responsibilities

• Manage and optimize CRM strategies and campaigns.
• Develop multi-channel lifecycle campaigns and analyze results.
• Collaborate with teams to align CRM efforts with business goals.

Skills

CRM experience

Data analysis

Cross-functional collaboration

Education

Bachelor’s Degree in Marketing, Business Administration, Data Science, or related field

Tools

Braze

Salesforce

SQL

Job description

Company Description

HungerStation is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Job Description

To manage, execute, and optimize CRM strategies, lifecycle campaigns, and customer engagement initiatives by leveraging data-driven insights, marketing automation platforms, and cross-functional collaboration to enhance customer engagement, retention, and volumes.

Customer Relationship Management

1. CRM Strategy & Lifecycle Management

• Develop multi-channel lifecycle campaigns (onboarding, retention, reactivation).
• Create data-driven segments and personalized messaging.
• Run A/B tests to optimize performance.
• Analyze campaign results and recommend improvements.

2. Braze Platform Expertise

• Build and execute campaigns in Braze (email, push, in-app).
• Create automated journeys and workflows.
• Manage customer data and segmentation within Braze.
• Continuously optimize using Braze’s advanced features.

3. Data Analysis & Reporting

• Monitor KPIs (open, click, conversion rates).
• Generate insights on customer behavior and opportunities.
• Produce regular performance reports with actionable recommendations.

4. Cross-Functional Collaboration

• Partner with marketing, product, support, and ops to align CRM efforts.
• Support incident communications with clear, timely messaging.
• Coordinate planning to ensure CRM systems meet business needs.

5. Technical Skills

• Knowledge of HTML/CSS and Liquid for dynamic emails.
• Basic SQL for data extraction and analysis.
• Experience with APIs and CRM tools (Braze, Salesforce, etc.).

Strategy & Planning

• Contribute to the development and execution of the Division’s ABCs and OKRs, while ensuring alignment with other Functions' heads.
• Make critical decisions that support the Division's strategic and tactical direction.
• Establish the plans for the respective functions/teams and provide inputs that support the Division’s goals and objectives.
• Distribute tactical responsibilities effectively to potential leaders in the Division, to improve the succession readiness of the organization over time.
• Measure and track relevant OKRs and metrics to ensure the achievement of goals and take corrective actions when necessary.

Governance and Resilience

• Follow all relevant policies, procedures, and processes for the daily work to be carried out in a controlled and consistent manner.
• Contribute to the identification of opportunities for continuous improvement of processes and practices to enhance effectiveness.
• Ensure effective utilization of the function's budget, and report accurately on progress and challenges.
• Investigate and propose implementing strategies that result in a positive financial impact for HS.
• Ensure GDPR and data-protection compliance.
• Maintain high standards of data security in customer communications.
• Uphold a high-performance working environment and promote HS’s Values.

Qualifications

• 3–5 Years in CRM – Proven experience in CRM, preferably within a tech, app, or e-commerce/food delivery company
• Hands‑On with Braze – At least 1–2 years of daily use with Braze for setting up campaigns, segments, and automations
• Campaign Execution at Scale – Led large-scale, multi-segment CRM campaigns across millions of users with measurable business impact.
• Cross-Functional Collaboration – Worked closely with product, analytics, support, and tech teams to align CRM with broader business goals.

• Bachelor’s Degree – Typically in Marketing, Business Administration, Data Science, or a related field.
• CRM Platform Certifications – Braze-certified or other marketing automation tools (Salesforce Marketing Cloud, Iterable, etc.).
• Analytics Courses – Education or certifications in data analytics (e.g., Google Analytics, SQL, or Tableau) are beneficial.