Copywriter & Content Creator

eXtra (United Electronics Co.); Al Khobar; On-site; SAR 89,000 - 134,000; Full time

Job summary

eXtra (United Electronics Co.) is seeking a motivated Copywriter & Content Creator to join our Marketing Team in Saudi Arabia. You will craft engaging retail copy, edit for quality, and ensure messaging aligns with brand voice across channels.

Responsibilities include creating headlines, product descriptions, emails, and landing pages, while optimizing content for SEO and performance. English writing is essential; Arabic localization is preferred.

Qualifications

• Portfolio showing short- and long-form copy and video scripting.
• Bachelor's degree in a related field preferred.
• Strong writing, editing, proofreading and storytelling abilities.

Responsibilities

• Create audience-first copy across digital, social, email, CRM, and in-store channels.
• Edit, fact-check, and ensure brand voice and accuracy across campaigns.
• Collaborate with MarCom, Design, Digital, and stores to publish content.
• Adapt content by channel, format, and platform trends.

Skills

Copywriting

Editing

Storytelling

Content creation

Video scripting

SEO basics

Collaboration

AI-assisted drafting

Education

Bachelor's degree in Marketing/Communications/English/Journalism

Tools

CapCut

Adobe Premiere Pro

Job description

We are actively looking for motivated Copywriter & Content Creator to join our Marketing Team.

Core Competencies:

• Ensure marketing copy across all channels follows company guidelines, tone of voice, language standards, and approved campaign messages.
• Create audience-first content that captures attention, communicates value clearly, and supports customer engagement across the retail journey.
• Build dependable content quality through careful editing, factchecking, cross-functional coordination, and continuous improvement using performance insights.
• Review, edit, and proofread copy across digital, social, CRM, e-commerce, print, and in-store channels.
• Enforce brand voice, language quality, factual accuracy, legal requirements, and cultural relevance.
• Create fresh copy and mobile-first video concepts for campaigns, promotions, launches, and always-on content.
• Write headlines, captions, scripts, product descriptions, landing pages, emails, SMS, and POS copy.
• Adapt written and video content by channel, format, target segment, customer-journey stage, and platform trends.
• Verify product, price, offer, terms, promotional accuracy, usage rights, and required approvals before publishing.
• Turn briefs into integrated content with MarCom, Design, Digital, CRM, E-commerce, stores, agencies, and partners.
• Manage briefs, deadlines, publication-ready delivery, SEO, and performance optimization
• Works closely with MarCom, creative, digital, commercial, and agency partners.

Essential Qualifications & Skills:

• Minimum 1 year of copywriting, content creation, or related experience.
• A portfolio demonstrating short- and long-form copywriting and social video scripting, filming, or editing is required.
• Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field is preferred.
• Strong writing, editing, proofreading, grammar, and storytelling skills.
• Strong written English; Arabic copywriting or localization capability is preferred.
• Familiarity with social, web, e-commerce, email/CRM, paid media, and in-store content.
• Basic proficiency in mobile filming and video-editing tools such as CapCut, Adobe Premiere Pro, or equivalent.
• Basic understanding of SEO, platform best practices, and content performance metrics.
• Understanding of retail promotions, customer journeys, product communication, and fast-paced campaign cycles.
• Comfort with content management, collaboration, and AI-assisted drafting tools, with responsible human review.