Consumer Insights Lead: Strategy & Impact

Al Safi Danone | الصافي دانون; Riyadh; On-site; SAR 180,000 - 260,000; Full time

Job summary

Al Safi Danone | الصافي دانون in Riyadh seeks a seasoned Consumer Insights Leader to drive research from design through delivery. You will work with research agencies to ensure timely, high-quality outputs and translate insights into strategies for marketing and sales.

You will oversee budgets, analyze retail audit data and brand tracking, and present KPIs to management while disseminating insights across the organization.

Qualifications

• 4-6 years in consumer insights, market research, or related field (agency or client-side).
• Strong project and time management with high attention to detail.
• Analytical, numerical, and problem-solving abilities.
• Excellent communication, presentation, and stakeholder management.
• Experience managing research budgets.
• Understanding of retail audit data and consumer research methodologies (segmentation, demand spaces, U&As, CPTs, tests).
• Strong business acumen with marketing and sales knowledge.

Responsibilities

• Lead and manage consumer insights projects from design through delivery.
• Collaborate with research agencies to ensure timely, accurate outputs.
• Develop, implement, and communicate actionable insights informing strategy, marketing, and sales decisions.
• Evaluate proposals, questionnaires, and methodologies for business alignment.
• Oversee qualitative and quantitative projects within budget and timelines.
• Manage research budgets, reports, and shared databases.
• Analyze, synthesize, and present findings to optimize marketing strategies and decisions.
• Provide regular updates to management on KPIs, metrics, and strategic insights.
• Analyze and report on retail audit data, brand tracking studies, and competitor activities.
• Develop innovative ways to present and disseminate consumer insights across the organization.

Skills

Project management

Time management

Analytical skills

Communication skills

Stakeholder management

Budget management

Problem-solving

Tools

Excel

PowerPoint

Word

Job description

Al Safi Danone | الصافي دانون in Riyadh seeks a seasoned Consumer Insights Leader to drive research from design through delivery. You will work with research agencies to ensure timely, high-quality outputs and translate insights into strategies for marketing and sales.

You will oversee budgets, analyze retail audit data and brand tracking, and present KPIs to management while disseminating insights across the organization.